OMD WA recently facilitated the partnership between Nova and their client Activ, a disability support provider, to create Action for Activ day.
Activ took over Nova FM in Western Australia, with presenters encouraging listeners to donate, and shouting out key donations on air. Every donation was matched by campaign partner Chevron. This shared commitment to helping the community resulted in a whopping $310,000 being raised to support Western Australians living with a disability.