On March 18, John 'Jack' Clemenger opens 'John Clemenger Advertising' in the basement of the Lombard's building on Bourke Street, Melbourne. John's son, Peter, works with the company from day one - on a starting salary of eight pounds per week. The agency starts as a radio production house producing a stream of live programs, and coincidentally, commercials for program sponsors. The business is more frequently referred to as 'Clemenger Productions' during this time.
On April 1, 'John Clemenger Limited' is incorporated under the Companies Act (1938). Clients during this time include Darrods Style Store, Kia-ora canned foods, London Baby Carriages, Guests Biscuits and Griffiths Sweets.
In May, John Clemenger Advertising expands, opening an office in Sydney with the initial purpose of providing further resources to Melbourne client Kia-ora. The office makes losses for more than 25 years but never closes down.
The Melbourne office moves premises to the old boarding house known as Oxford Chambers at 473 Bourke Street, Melbourne.
Peter Clemenger moves to Sydney for a year, before spending 18 months overseas and returning to the company in Melbourne in 1952
Jack Clemenger's younger son, John, joins the agency.
John is sent overseas to the United States to learn about television, which is coming soon to Australia. John gets a diploma at the New York School of Television.
Jack Clemenger is elected President of the Advertising Association of Australia.
Variety show 'In Melbourne Tonight', hosted by Graham Kennedy begins airing five nights a week. A great relationship is formed between the program and the Clemenger agency, which recognises Kennedy's talent for working with products during live commercials. Tobacco company, Godfrey Phillips, appoints the Clemenger agency to launch its new products, Viscount Cigarettes. The brand takes off, soon becoming the number-three best seller in Australia and subsequently, one of Clemenger's largest clients - at one stage holding over 40% of the agency's business.
In October, Clemenger expands to Brisbane and opens its third office. The agency purchases a one-third share in Garnsey Smith & Greene, changing the name to Garnsey Greene Clemenger.
Jack Clemenger receives an Order of the British Empire (OBE) for his services to the community. Major clients of the agency at this stage include Peters Ice-Cream, Guests Biscuits, Sitmar and Parsons Foods.
In February, Jack Clemenger sadly passes. The agency announces it will be jointly managed by its two equal owners, Peter and John Clemenger.
In March, Peter and John Clemenger purchase Sydney agency, Cruickshank Maxwell, and merge it with the Clemenger agency. At this time, Clemenger Sydney changes its status from being a branch office of the Melbourne agency, to become John Clemenger (NSW) Pty Ltd.
Clemenger expands to Adelaide. Preference shares are exchanged with Martin Kinnear Neate, and it becomes Martin Kinnear Clemenger.
Clemenger Melbourne moves offices to 416 St Kilda Road.
Peter and John Clemenger, who each own 50% of the company, decide to sell some of their shares in the business to staff. The first two employee shareholders are Peter Cooper and Peter Rankin.
In December, Clemenger expands into Perth, buying into an agency owned by Ian Parkes and forming Parkes Clemenger.
Geoff Wild moves from Clemenger Melbourne to Sydney, becoming Managing Director. The staff shareholding scheme which began in 1969 is expanded, with 74,000 shares offered to senior executives around Australia. A holding company, Clemenger Australia Limited, is incorporated and acquires shares in John Clemenger Limited and its subsidiaries and affiliates.
Having developed a relationship over 20 years, Clemenger makes the significant decision to join forces with the worldwide agency network, BBDO. Clemenger sells BBDO a 35% shareholding, and Peter Clemenger joins the BBDO Worldwide Board.
In January, Clemenger buys Melbourne agency Alexander Moulton, which handled Coles advertising for many years. The agency is initially named Clemenger Moulton, before another rename to Clemenger Bryson after the agency moves to the Bryson Centre in Melbourne. Clemenger's Radio Manager since 1966, Peter Harvie, moves to the agency to run it. In October, Clemenger expands across the Tasman to New Zealand, purchasing 20% of agency Colenso. Hylton Mackley, one of Colenso's four founders, becomes its first Managing Director and, as of today, is Clemenger Group's second-longest serving active employee after Peter Clemenger.
In June, Clemenger purchases a 42% share in the industrial advertising agency EG Holt & Associates. Clemenger makes a move into Asia in October, purchasing a 25% interest in a Hong Kong advertising agency, which becomes Clemenger Wong & Waters.
The Clemenger Holding Company converts to Public Company Status under the Companies Act. The Brisbane agency changes its name to Garnsey Clemenger.
BBDO Worldwide purchases a further 10% stake of the Clemenger Group, now owning 45%. Clemenger purchases 25% of Sydney agency Magnus, Nankervis & Curl.
Robert Morgan, the company Executive Chairman today, joins Clemenger Melbourne as a Senior Account Executive. In February, Clemenger sells its interest in Clemenger Wong Waters to the new Holding Company BBDO/Clemenger Limited. Clemenger buys 25% of Batey Ads in Singapore. By the end of the 1970s, Clemenger grows to become the second largest agency in Australia.
The agency Clemenger Bryson becomes Clemenger Harvie. Clemenger purchases a 25% interest in a Sydney-based sales incentive company called Sales Development.
Interest in Asia continues to grow, with the acquisition of 20% of Malaysian agency Wings Creative Consultants. Clemenger Direct is established to specialise in direct marketing. It later becomes the number-one direct marketing agency in Australia.
Clemenger Melbourne moves to 474 St Kilda Road.
Clemenger Direct establishes a branch office in Sydney. In June, Clemenger purchases an 80% interest in Sydney agency Harris Robinson Courtenay.
Clemenger Sydney moves to a new office at 120 Pacific Highway, St Leonards.
Hylton Mackley is appointed Financial Director of Clemenger Australia Limited.
Post Productions is created as a television production house (50% owned by the Clemenger Group and 25% owned by DDB Needham). Clemenger Group sees great successes throughout the year:
- B&T name Clemenger 'Agency of the Year'
- Clemenger Melbourne wins AdNews' 'National Agency of the Year'
- Clemenger Melbourne adds $25 million in new business, with clients including National Mutual Royal Bank, Just Jeans, Australia Post, Libra, Sportscraft, Uncle Toby's and more
- Over 300 employees join the Clemenger Staff Shareholding Scheme
- Peter Clemenger is voted 'Most Outstanding Managing Director' in a survey at the IAA Congress
Robert Morgan becomes Managing Director of Clemenger Melbourne.
John Clemenger retires. Greg Daniel, David Blackley and Robert Morgan are appointed to the Clemenger Holding Company Board.
Peter Harvie retires from the Clemenger Holding Company board.
The largest clients of the Group at this time include Australian Dairy Corporation, BankSA, Just Jeans, National Mutual, News Corporation, Pizza Hut, Channel Ten, Nestle, National Brewing, Pepsi and more. Clemenger Melbourne again wins AdNews' 'National Agency of the Year'. Harvie Advertising changes its name to Clemenger Harvie.
For a second consecutive year, Clemenger Melbourne wins AdNews' 'National Agency of the Year'.
The 50th anniversary of the Clemenger Group is celebrated and BBDO holds a worldwide meeting in Australia to mark the milestone.
Robert Morgan is appointed Clemenger Group Chairman. Clemenger acquires a majority shareholding in public affairs firm, CorPol Alliances group, which is soon after renamed Government Relations Australia.
Melbourne agency, The Edge, is acquired and merged into Clemenger Harvie to form Clemenger Harvie Edge (CHE). Proximity Worldwide is launched in London as a new generation network. Clemenger Direct changes its name to Clemenger Proximity. Clemenger Group acquires shares in Cultural perspectives, a specialist multicultural marketing agency with offices in Sydney and Melbourne.
Experiential agency, Traffik, launches on October 1.
Clemenger BBDO wins AdNews' 'Network of the Year' for a third year in a row. Clemenger Group acquires shares in Cosway Australia, a leading corporate and financial firm. Quickstrike launches on July 1.
Digital agency, NetX, is purchased and rolled into Clemenger Proximity in Sydney. Clemenger Group acquires shares in Brandworld in New Zealand. Clemenger Group acquires shares in Open Mind Research. Government Relations Australia completes its national office network by joining with leading local public affairs adviser, Paul Everingham, to form GRA Everingham in Perth.
Clemenger Group acquires Raydar in New Zealand.
Gallery De Pasquale in Brisbane is acquired and merged into the Clemenger agency. Open Mind Research becomes Hall & Partners | Open Mind.
Clemenger sells half of its shares to BBDO Worldwide, which now holds 74% of the business. Clemenger Group acquires shares in Touchcast. Curtis Jones & Brown changes its name to URSA Clemenger.
Clemenger Harvie Edge changes its name to CHE Proximity, re-engineering itself as a data driven agency. Clemenger BBDO Melbourne wins Campaign Brief's 'Creative Agency of the Year' for a fifth consecutive year. Clemenger Group acquires shares in the agency Redhanded. Clemenger Group buys justONE. Colenso BBDO is named The World's Best Agency and The World's Best Direct Marketing Agency, by The Big Won report - a brilliant achievement.
Clemenger BBDO Melbourne wins the Interactive Agency of the Year Award. Government Relations Australia celebrates its 20th year and merges with Cosway to form GRACosway - Australia's leading integrated public affairs and corporate and financial communications firm. Channel 5 is 100% owned by Clemenger Group from July 1. Clemenger Group increases shareholding to take a majority interest in Perth agency, Marketforce.
After a rich 47 year history in Adelaide, Clemenger sells the agency and exits the Adelaide market. hub+ , Clemenger Group's production agency, becomes eg+.
On March 18, the Clemenger Group celebrates its 70th anniversary. Colenso BBDO is ranked the world's number-one agency by Directory Big Won. Clemenger BBDO Melbourne sees several big wins:
- More awards than any other agency at the 2016 Mashies Awards
- Campaign Brief Australia's 'Agency of the Year' for a record ninth time
- AdNews' Award for 'Australia's Best Agency'
Clemenger BBDO Melbourne has another fantastic year, and is recognised for its creative strength:
- Most awarded agency at the London D&AD Awards
- Crowned 'Best Creative Agency in the World' at Cannes Lions: International Festival of Creativity
- The Transport Accident Commission (TAC) campaign, Meet Graham, is the single most awarded campaign of Cannes Lions with 28 wins
- In total, Clemenger Group wins 78 of the 144 Lions won by BBDO Worldwide at Cannes
CHE Proximity is at the dawn of a new era, after winning AdNews' 'Australian Agency of the Year', 'Victorian Agency of the Year', 'Customer Experience Agency of the Year', 'Best Use of Data', and 'Digital Campaign of the Year'. Clemenger Group purchases 70% of Digital Solutions company LEVO.
At the 40th annual AWARD Awards, Clemenger excels:
- Clemenger Group is awarded 'Network of the Year', winning 22 Gold Pencils for eight clients
- Clemenger BBDO Sydney is named 'Agency of the Year'
- CHE Proximity wins 'Best in Show' for its AutoAds campaign for Carsales
- Clemenger client, Carsales, is named 'Client of the Year'
CHE Proximity and Colenso BBDO make the annual Contagious Pioneers List, featuring the ten best and bravest agencies which consistently create the most insightful and innovative work.
Clemenger Group celebrates 75 years, performing strongly creatively and financially through the continuing Covid-19 pandemic. Strategic design and technology consultancy, LEVO is awarded Optimizely international partner of the year and DXP partner of the year. 99 and JustOne successfully merge to form Proximity NZ. Our agencies perform brilliantly amid the pandemic, proving our continued strong creative standing:
- Extraordinary creative success at Clemenger BBDO Wellington, being recognised as the number-one agency in New Zealand by D&AD, Campaign Brief The Work and the Immortal Awards, and a record EFFIES performance
- Colenso BBDO is ranked as the number-two creative agency in the world, together with number-one most effective campaign in the WARC Effective 100 global rankings
- CHE Proximity take home Agency Network of the Year, eight Gold Pencils, and the Special Award for Individual Agency of the Year at the 42nd AWARD Awards
From January, Robert Morgan transitions from Executive Chairman to the role of Chairman of the Group, and Les Timar becomes CEO. In April, Clemenger Group acquires the remaining 30% ownership of digital transformation agency, LEVO. CHE Proximity officially rebrands to CHEP Network - the home of new economy creativity. Clemenger sees another great year in creative awards:
- Clemenger BBDO Melbourne is ranked as Australia's number-one agency, and fourth best agency in the Asia Pacific, at The One Show
- Creatives from across CHEP Network and Colenso BBDO are selected as jurors for the 2022 Cannes Lions Festival, and attend in-person for the first time in two years
- CHEP Network secure five Gold Pencils as well as several Silver and Bronze at the 43rd AWARD Awards. Clemenger BBDO Melbourne and Sydney each take home Gold, Silver and Bronze awards across various works
Clemenger Employee Giving Program
The Clemenger Employee Giving Program was established to enable our employees and companies to give back to the community.
Clemenger Group Limited (CGL) launched the program in 2008 with an initial contribution of $100,000 and has since matched all voluntary employee contributions dollar for dollar. Our Fund Allocation Committee, formed with employee representation from across CGL companies, decides on registered charities to support. To date, we have donated to causes ranging from Indigenous literacy, youth mental health, cancer care and more.
Diversity, Equity and Inclusion
Clemenger Group has an unwavering belief that only the most diverse, progressive and thoughtful workplaces can create the most diverse, progressive and thoughtful outcomes.
Our DE&I strategy is reflected across the following 4 pillars:
Gender - Clemenger Group is actively investing in building a pipeline of talented females into key leadership positions across all our businesses. We welcome and adhere to the reporting requirements set by the Australian Workplace Gender Equality Agency (WGEA) and openly share our gender pay gap information here . While not a requirement in New Zealand, we are also transparent on our gender pay gap and further information can be found here.
Multicultural & Reconciliation - We respect and embrace all cultures and are committed to reflecting the ethnic diversity of the community through our people. In Australia, we are actively on the journey to reconciliation.
Accessibility - We are committed to understanding all forms of accessibility needs and building an inclusive and safe workplace where people with disabilities can succeed.
Pride - We strive to create a welcoming and inclusive environment for all genders and sexualities and actively engage allies in celebrating pride.
Clemenger Group Limited
Robert has been with Clemenger BBDO since 1979. In 1998 he became Executive Chairman of the Clemenger Group. He is also a Director of BBDO Worldwide and QBE Sydney Swans.
Chief Executive Officer
Clemenger Group Limited
Les is the CEO of Clemenger Group and responsible for the overall strategy, development and sustainability of its business and offer to clients across the Group's operating companies. Prior to this, Les was the CEO and one of the founders of GRACosway, the leading public affairs and strategic communications firm in Australia/New Zealand. GRACosway has been a Clemenger Group company since 1998. He was first appointed to the Clemenger Group board in 2014.
Chief Financial Officer
Clemenger Group Limited
Adrian has a Bachelor of Commerce from Monash University and he is a member of the Institute of Chartered Accountants. He joined Clemenger in 2010 as a Group Financial Controller. Most recently he has been CFO across a number of agencies. Previous to his time at Clemenger he was a Senior Manager at EY where he led and was a part of the Clemenger audit team for 9 years.
President & Chief Executive Officer
Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO, where he subsequently served as Chief Executive Officer. In 2001, he moved to BBDO North America to serve as President and Chief Executive Officer. He has been President and Chief Executive Officer of BBDO Worldwide since June 2004. Andrew has a degree in Economics from City of London University.
Angela is the Managing Director of Colenso BBDO and has been with the Clemenger Group for over 15 years. With extensive experience in brand transformation, Angela is a passionate believer in the power of creativity to and re-imagine business, challenge beliefs, and provoke social change. Angela is a Portview Appointed Director.
Creative Chair, Clemenger Group Limited CCO,
Clemenger BBDO Wellington
Make stuff that matters. That’s Brigid’s mantra. And what she’s being doing for 20+ years; over half of which she’s spent as one of Australasia’s top creative leaders. As Chief Creative Officer of Clemenger BBDO Wellington, her passion lies in fostering her team of strategic, creative thinkers to continually reimagine social marketing; leading to some of the world’s most memorable, creatively awarded and effective behaviour change pieces. Brigid also brings her insight into people and culture to the Clemenger Group board, chairing the creative, and to the Global BBDO Creative Council, helping to grow our next creative leaders across a 289-agency, 81 country-wide team. Brigid is a Portview Appointed Director.
Head of Digital Capability & Transformation
Craig is Clemenger Group’s Head of Digital Capability & Transformation, drawing on 25 years’ experience to drive cutting-edge technology advancements for the company. His leadership and expertise have enabled leading Australian and global organisations to remain at the forefront of digital innovation, fostering a culture of evolution and continuous growth. Craig was the founder of strategic design and technology consultancy LEVO, which was acquired by Clemenger Group in 2018. He was CEO of LEVO until 2021, overseeing a significant growth phase for the consultancy after it was acquired by Clemenger Group.
Chief Executive Officer
Clemenger BBDO Australia
Dani Bassil is CEO of Clemenger BBDO Australia. She joins Clemenger after two decades in the UK, most recently as CEO of Digitas. She has a track record in seamlessly connecting data, media, creativity and technology. During her tenure in the UK she was one of the most highly awarded industry CEOs garnering multiple awards including Campaign Agency CEO of the year twice, Global Agency CEO of the Year for Women in Marketing and 4 consecutive years of CEO of the year for the prestigious BIMA awards. Dani is a Portview Appointed Director.
Senior Vice President and Chief Financial Officer
Omnicom Group and Omnicom (Asia Pacific)
Dara received his BA in Economics from the University of California at Berkeley and his MBA, with honors, from the University of Chicago, Graduate School of Business. He is the regional Chief Financial Officer for Omnicom's APIMA operations.
Group Managing Director
Creative Activation Australia & New Zealand
Gerard is the CEO of Creative Activation/Clemenger Field Marketing and the Executive Chair of Traffik Group. Gerard has led the growth and transformation of both companies to be respective industry leaders in field marketing & activation. He has built the business(s) on culture, employee engagement and an unparalleled commitment to client partners. Gerard previously worked in Sales & Marketing roles with Global FMCG and Consumer Goods Companies. He has a Bachelor of Business from Swinburne University. Gerard joined in 2007.
CEO Quantum Market Research and
Hall & Partners
Imogen Randell is the CEO of Quantum Market Research (Aust) Pty Ltd and Hall & Partners Pty Ltd has been part of the Clemenger Group for more than 15 years. Leading Clemenger Group’s two specialist research agencies, Quantum Market Research and Hall & Partners, Imogen has provided research services to corporates and governments on all facets of communications, positioning and brand. Cultural trends in Australia is a key part of Quantum’s work, while Hall & Partners specialise in brand and communications. Imogen has a degree in Marketing, is a GAICD, holds QPR accreditation from The Research Society (TRS) and has served on the board of the TRS.
Chief Executive Officer
Kirsten leverages more than two decades' experience in public policy, government relations and communications to deliver expert counsel to clients and colleagues. With the firm since 2008, Kirsten's work is informed by a deep understanding of the political, policy and regulatory landscape. She is a strategic thinker, a problem solver and a respected leader at the top of her field.
Chief Executive Officer
Lee is proven industry leader whose career started in London, where she worked at some of the UK’s leading creative and digital agencies before taking on national and regional roles with some of Australia’s leading agencies. She was appointed as Chief Executive Officer of CHEP Network in April 2023. Lee is passionate about the industry and talent, as a member of Women in Advertising and Communications, Leadership (WACL), and has served on Executive overseeing the Future Leaders Fund, as well as on the IPA Council. Recently, Lee was appointed as a Senior Advisor to the United Nations Development Programme, for her work on behalf of The Lion’s Share Fund, a global wildlife conservation initiative.
Chief People Officer
Raj has held people & culture leadership roles across sectors including media, advertising, consultancy, sport, digital, & FMCG in the UK and Australia. Raj’s approach to people & culture is underpinned by her belief that the right culture, championed by quality leadership is key to an organisation's success, and that great culture does not happen by accident. Rather, it's the sum of every decision, process and conversation. In addition to Raj’s role at Clemenger Group, she serves on the Board of The Mirabel Foundation.