BEHIND THE WORK: EOFY AT OFFICEWORKS
Australian retailer, Officeworks, has stood out against the crowd this end of financial year (EOFY) with their new campaign by CHEP Network. The work stemmed from Officeworks’ desire to convey a straightforward message: every item they sell is tax deductible, without any exceptions – leading to the unique idea of an 8 ½ hour receipt as the centrepiece of the campaign.
CHEP Deputy Chief Creative Officer, Glen Dickson, and Executive Creative Director, Amy Weston, sat down with Little Black Book to explore the inspiration, production process and significance of this fresh new ad. Read on here.