CLEMENGER BBDO SECURES GLOBAL EFFIE AWARD FOR CHARITY CAMPAIGN

Clemenger BBDO has secured top spot in the ‘Sustained Success – Services’ category in the 2024 Global Best of the Best Effie Awards, for its ‘New Sause of Revenue for Children in Hospital’ program on behalf of Hospitals United For Sick Kids. The campaign started as a cheeky idea – bottling and selling tomato sauce to raise money for kids in hospital – and grew into a long-term national movement that is still going today. The Global Best of the Best Effie Awards is considered as the world’s definitive effectiveness awards program, with Clemenger BBDO’s work considered to be the most effective piece of work in the Asia Pacific region in 2023.