Last year, Quantum Market Research partnered with Ballarat City Council to conduct research to support the growth of Ballarat’s tourism market.
The insight: tourists who visit Ballarat often look to resident friends and family for inspiration on how to spend their time. In response to this research, City of Ballarat have launched a new website ‘Ballarat In The Know’ – a resource for locals to find out about the latest events, activities and dining spots in Ballarat to help them plan for when loved ones come to visit. Explore more here.