CLEMENGER BBDO LAUNCHES LONG LIVE THE KEG

Long Live the Keg
Long Live the Keg

Clemenger BBDO Australia have helped Carlton Draught revive its tradition of epic ad campaigns, with an unashamed tribute to the pub. Set to rival the great beer ads Carlton & United Breweries brands are famous for, Long Live the Keg builds on the iconic brand platform. Featuring bagpipes, a choir, the Carlton Draught Beer Brigade and even cannon fire, the hero spot pokes fun at the experience of waiting for a new keg to be hooked up.