News

BEHIND THE WORK: EOFY AT OFFICEWORKS

Australian retailer, Officeworks, has stood out against the crowd this end of financial year (EOFY) with their new campaign by CHEP Network. The work stemmed from Officeworks’ desire to convey a straightforward message: every item they sell is tax deductible, without any exceptions – leading to the unique idea of an 8 ½ hour receipt as the centrepiece of the campaign.

CHEP Deputy Chief Creative Officer, Glen Dickson, and Executive Creative Director, Amy Weston, sat down with Little Black Book to explore the inspiration, production process and significance of this fresh new ad. Read on here.

LEVO & UTS INDIGENOUS TECHNOLOGY SCHOLARSHIP

Indigenous students continue to find themselves on the fringe of higher education, with enrolment numbers remaining substantially below population parity. The ramifications of this issue are far-reaching.

LEVO has chosen not to retreat behind these stark statistics, viewing this instead as a signal to make sure Aboriginal and/or Torres Strait Islander people have their fair share in the digital world.

This initiative is born from the firm’s partnership with University of Technology Sydney (UTS), with LEVO committing to fund a four-year undergraduate degree in technology for a deserving Aboriginal and/or Torres Strait Islander student.

To provide a holistic learning experience and to equip program scholars with real-world skills, LEVO is also offering a paid internship and guidance of a mentor from the firm’s leadership team, ensuring the successful student receives the necessary support to help them succeed in their education journey and beyond.

ACTION FOR ACTIV DAY OMD WA

OMD WA recently facilitated the partnership between Nova and their client Activ, a disability support provider, to create Action for Activ day.

Activ took over Nova FM in Western Australia, with presenters encouraging listeners to donate, and shouting out key donations on air. Every donation was matched by campaign partner Chevron. This shared commitment to helping the community resulted in a whopping $310,000 being raised to support Western Australians living with a disability.