THE ONLY OPTION IS ADOPTION
According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow the rest of the brain to develop. That’s why teenagers behave, well, like teenagers. Colenso BBDO created a clever new campaign for Pedigree, which analyses the mystifying behaviours of teenagers to suggest to parents the “only option is adoption.” Three radio spots launched the work, which drives listeners to Pedigree Teenagers where families can find a local shelter dog that matches their teenager, powered by the smart MyHooman platform.