News

2022 AFR BOSS MOST INNOVATIVE COMPANIES LIST

​​Huge results for our Group in the Australian Financial Review's Most Innovate Companies List 2022.

Out of over 700 companies across ten categories, two of our agencies have placed in the media and marketing category - with Clemenger BBDO ranking 7th and CHEP Network coming in at 10th. To be recognised as leading innovators is a brilliant achievement, and a testament to the creativity of our people, companies, and work. 

SKINNY MOBILE PHONE IT IN

​Colenso BBDO have flexed their wonderfully witty muscles in new work for Skinny mobile, cleverly outsourcing the brand's radio ads through a national outdoor campaign.

To minimise costs and maximise engagement, hundreds of Skinny radio scripts have been published around New Zealand. Each script is written contextually to its location, with placements ranging from billboards to takeaway cups, bar coasters to movie screens, street posters to TV ad slots, and more. An 0800 number takes callers to Skinny’s automated ‘ad recording service’ to recite the scripts, which are then dispatched as radio ads. Learn more

THE GROWTH AGENDA PODCAST

​Porter Novelli CEO, Rhys Ryan, recently featured in the debut episode of Advertising Council Australia and The Australian’s podcast, The Growth Agenda. Rhys is joined by other industry leaders to discuss everything purpose, and why honing in on purpose isn’t a silver bullet answer to all business challenges. Leveraging Porter Novelli's flagship research on brand purpose, in partnership Quantum Market Research, Rhys’ insights are not to be missed. Listen now