Clemenger Group Limited

The News: 30 November 2020

Bigger than Christmas

BIGGER THAN CHRISTMAS

You may have spotted our new Christmas work for Myer which launched last month. It's designed to help add some joy back into 2020, and encourages Australian’s to come together to celebrate all of the moments they’ve missed out on this year and make this Christmas even ‘Bigger than Christmas’.

To launch the campaign, Myer released an original Christmas carol, reflecting on the events and occasions that were a little different this year, using iconic Aussie satire and sunny-side up sense of humour. Read more.

You Can't Keep a Good Thing Down

YOU CAN'T KEEP A GOOD THING DOWN

CHE Proximity helped Virgin Australia roll out its first major marketing activity since the pandemic began. The new campaign, 'You Can't Keep a Good Thing Down' is fronted by 12- year-old Melbourne schoolgirl, and performer, Annie Jones.

“It has been an honour to help tell one of the great Australian recovery stories with Virgin Australia and Velocity,” said Ant White, CHE Proximity's CCO. Read more.

Cam Hoelter, CHE Proximity's Executive Creative Director

WELCOME HOME CAM

We were thrilled to welcome Cam Hoelter back to CHE Proximity Sydney as Executive Creative Director. Cam has returned to Australia from New York and his role as ECD at DDB. Having led some of America’s biggest brands, including recent award-winning work for the Superbowl, Cam also won a raft of awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD. He also worked for Clemenger BBDO more than a decade ago. Read more.

A Touch More Pure for Calton & United Breweries' Pure Blonde Organic Larger

A TOUCH MORE PURE

Introducing a new brand platform for Carlton & United Breweries' Pure Blonde Organic Lager, which encourages Australians to be ‘A Touch More Pure’. Created by Clemenger BBDO Melbourne, the work is designed to celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that it’s hard to be good. Read more.

Take a Baby Step: Colenso BBDO's new work for Pedigree

TAKE A BABY STEP

For a couple, making the commitment to become parents is a big step. Pedigree may have the solution: adopt a dog. Check out the new campaign in AdWeek that encourages Kiwis to take that first baby step into parenting.

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