HOOK, LINE & SINKER
Clemenger BBDO Sydney has been appointed to the creative account for Seafood Industry Australia (SIA), following a highly contested competitive pitch. Clemenger BBDO Sydney will develop and establish the Australian Seafood brand and launch a creative platform as part of a $4 million marketing campaign to encourage consumption of Australian seafood.
"The Australian seafood industry has been hit hard by COVID-19, so the opportunity to create a new brand and encourage Aussies to eat more Australian seafood is the dream behaviour change brief," said Pete Bosilkovski, CEO, Clemenger BBDO Sydney.
"I’m exceptionally proud of the entire team and thrilled to partner with Veronica, Jess and the team at Seafood Industry Australia to help realise their ambitions of getting more Aussies eating Australian seafood.” Read more.