News from our companies in Australia
and New Zealand.
The News: 12 June 2020
CHE Proximity's Ant White is recognised by AdWeek
ANT'S ADWEEK ACCOLADE
AdWeek has recognised CHE Proximity's Ant White in its Creative Top 100 this week. And CHEP didn’t enter Ant, which makes the recognition all the more special. Check it out here.
Colenso BBDO's 'I'm Drinking it For You'
WARC: EFFECTIVE CONTENT STRATEGY WINNER
Colenso BBDO has been included in the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. The agency won the Grand Prix for I’m Drinking It For You, a multiplatform campaign to launch DB Export Gold Extra Low Carb beer in New Zealand, encompassing TV, radio, print, digital, social and experiential.
LUCKY YOU DO
LUCKY YOU DO
Mars Petcare’s Optimum pet food brand has launched a new integrated campaign via Clemenger BBDO Melbourne, celebrating the launch of its Kittens & Cats range and reinstate its premium pet food credentials. The launch of the Lucky You Do brings the brand back to its roots and reinstates the platform of Nutrition for Life.
Poultry feed brand, Barastock launches a new campaign by Redhanded
LADIES START YOUR HENGINES
This month sees the launch of a new campaign for poultry feed brand Barastoc. Created by the team at Redhanded, the campaign explores the idea of chooks being high-performance creatures that require the right conditions and care to operate at their optimum level. Barastoc is the brand that keeps your hengines running smoothly.
Perceptive has helped NZ Marketing Magazine and Stoppress with insights and research
PERCEPTIVE & NZ MARKETING MAGAZINE
Perceptive helped NZ Marketing Magazine and Stoppress with insight and research as to how kiwis are feeling about travel in this post Covid-19 climate. The insights on how kiwis plan to travel and spend under the new restrictions, aims to help businesses adapt their marketing strategies for a post Covid-19 reality. See the article in the latest issue of NZ Marketing Magazine.
Paul Josy, Chairman & CCO at BBDO India
LATEST 'LOVE THIS' PODCAST
Resigning from adulthood. Radical movements. Redefining culture. Paul Josy, Chairman & CCO at BBDO India, spiked our emotions with some beautiful stories in the latest episode of the Love This Podcast. Listen on iTunes here or Spotify here.