THE PROCRASTINATION PLACE
Last week, V Energy launched a new brand platform, helping people escape The Procrastination Place. Gen Z and younger Millennials may have big goals but they are living in the most distracting time in history. The first phase of the new Make it Happen platform, which draws on meme culture and the deepest parts of the internet, was developed by Clemenger BBDO Sydney and has launched in Australia and New Zealand. It features TV, cinema, digital, social and OOH. Watch the launch film here.