Clemenger Group
Creativity is
luckily
hardly
supposedly
almost
rarely
always
philosophically
not
far from
never
sometimes
the answer.
Chairman’s Report

In reflecting on 2019, it seems like a lifetime ago considering then the coronavirus pandemic and the associated health and economic ramifications that we have experienced since then.

However, 2019 was indeed a strong year for the Clemenger Group and placed us in a strong position to weather the storm in 2020.

In 2019 Clemenger Group revenue increased by 4% to $568.5m. Our profit after tax was $49.5m, up 5% on 2018.  As a consequence, our share price went to $3.32, up from $3.11 last year.  This was a very good result for our 350 plus shareholders.  In February, we also declared a dividend of 14 cents per share, to be approved at the upcoming AGM.

There were many highlights during the year including the massive win of Samsung by the Clemenger Group, led by CHE Proximity.  We also won significant new business including:

Aussie Home Loans, ING, Ikea, RACT, Fly Buys, Google, NRMA, Trade Me, Tourism Tasmania, Demazin, Queensland Rail, Walga, Bayer, Elders, Auckland Transport and 13CABS.

Major people moves included the departure of Nick Garrett after 10 years in Auckland and Melbourne.  We thank Nick and wish him well.  We also welcomed Peter Bosilkovski as CEO of Clemenger BBDO Sydney.

We also appointed a number of new Directors to the Clemenger Group Board – Imogen Randell, Gayle While, Kirsten Mulley, Marianne O’Brien, Gerard Feehan, Peter Kent and Sarah Williams.

Our Agencies were recognised in many industry and award shows.  Highlights include:

  • Clemenger BBDO Melbourne named Creative Agency of the Decade by Mumbrella and Campaign Brief and Best Australian Agency at Cannes and winner of the Grand Effie at the 2019 Australian 2019 Effectiveness Awards. 
  • WARC named CHE Proximity the third most effective agency in the world and Contagious awarded Colenso BBDO their Pioneer’s Number One Creative Agency in the World. 
  • Clemenger BBDO Sydney won Agency of the Year at Award. 
  • Colenso BBDO won Spikes Agency of the Year and New Zealand Campaign Brief Agency of the Year.  
  • Clemenger BBDO Wellington was ranked number one at the Clios. 
  • Clemenger Brisbane won Best Radio Commercial in Australia at the Sirens. 

Our commitment to training and education was accelerated during the year.  In addition to our annual Clemenger University we conducted a number of programs across the Group.  These included Mark Ritson’s Mini MBA in Brand Management, the Communications Council’s IPA and AdSchool Programs and numerous ADMA and Award School courses. We also scoped our own learning and development program to be delivered by our leaders in their respective fields of expertise including brand strategy, media, data, creative and production.

Clemenger is 74% owned by BBDO and ultimately the global Omnicom Group.  The balance of 26% is owned by over 350 Australia and New Zealand staff members.  The Clemenger Share Scheme has been operating for many decades and has been an integral part of what has made us successful over so many years.

We have always believed that our success is linked to our ability to attract and retain the best people in the industry.  To give the best advice to our clients and do the best work.

It follows that ‘attracting’ and ‘retaining’ the best people can be facilitated by having a unique scheme whereby our people can own part of the company in which they work.

Indeed, the Clemenger Share Scheme is unique in our industry and I doubt that there is anything like it in Australia and New Zealand across the board.

We are proud that thousands of people over the years have benefitted from being part of the Share Scheme. It has proven to have been a very good long-term investment.

Clemenger people can borrow funds from Omnicom Finance and can deduct the interest from their gross salary.  Principal is paid off out of dividends.

Importantly, the shares are valued on an average of 3 years after tax profit according to the formula outlined in the company’s Constitution.

Each year we trade shares on June 1.  We ask all employees if they would like to participate in purchasing shares in the Clemenger Group, as per the documents that you have already received.

We encourage everyone to consider being part of the Share Scheme and owning some shares in the Clemenger Group.

So, we come to 2020 where the global economy and our industry in Australia and New Zealand have been significantly affected by the COVID-19 pandemic and the reduction in economic activity.

The Clemenger Group has a strong balance sheet, high performing operating companies and is well placed to weather the economic storms in which we find ourselves.  Our major shareholder, Omnicom, is also in a good position to come out of this stronger than ever.

We believe that the Clemenger Group of companies are well placed to come out of this in a positive position.

I would like to thank all of our clients and our people for helping us to have an excellent year and look forward to our continued success in the future. 

Signature

One year, one philosophy. Creativity is always the answer.

A year in review,
a decade of creativity

The end of 2019 marks the end of a decade. We’ve seen great strides in our industry over this time, with developments in tech posing new challenges and creating new opportunities. As always, Clemenger Group adapted to this ever-transforming business landscape, and 2019 is a reflection of its successes. Robert Morgan, executive chairman, reflects on these accomplishments and looks to the prospects that the new decade brings.

Read the full Chairman's report

Download Concise
Financial Report
Creativity is always the answer

Great minds

We’re a network with all the perks. Each company in the Group lives and breathes our creativity ethos, delivering it in their own distinctive, indispensable way.

Revenue increased 4% to $568.5 million
* Total Clemenger Group

2019: a highlight reel

A lot can happen in a year – and it did. Whether it was winning awards, adding fresh talent to their ranks or redefining the ways we work, companies across the group were busy from start to finish.

DEC
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JUN
MAY
APR
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January
Adobe APAC Innovation
AWARDS
Adobe APAC Innovation

CHE Proximity takes several gongs at the in Central Hong Kong. For the second year in a row, CHE Proximity wins two awards, including the Best Data-Driven Marketing innovation award for their work on the IAG Safety Hub project. They are the only agency to win more than one award this year.

Australia’s nation brand
WINS
Australia's Nation Brand

Clemenger BBDO Sydney is selected to lead the development of Australia's Nation Brand following the conclusion of an extensive competitive global tender process. Led by industry and coordinated by Austrade on behalf of the Australian Government, the initiative seeks to implement a more consistent brand approach and overcome fragmentation across diverse industries and sectors.

2019
2019
2019
2019
February
Graduates exceptions program
PEOPLE
Graduates Exceptions program

Clemenger BBDO’s Exceptions program commenced. The program enabled those who may not have a traditional 'advertising' background or relevant qualifications with a pathway to enter the industry. Clemenger BBDO welcomed 12 recruits to their Melbourne office (pictured here) and three to Sydney. They came with a range of backgrounds to the program - including interior design, theatre, food writing and fashion, to name a few.

Clemenger Consulting Graduate program
PEOPLE
Clemenger Consulting Graduate program

The first year of the Clemenger Consulting Graduate program started. Porter Novelli, GRACosway and Hall & Partners hand-picked five graduates from leading Australian universities to work within the consulting agencies. February saw Eliza, Blair, Sebastian, Nicole and Risako join.

Farmers
WINS
Farmers

Following a rigorous and competitive pitch process, Clemenger Group in New Zealand collaborates brilliantly to regain the creative and customer experience business for Farmers after a six-year hiatus. Farmers is a much-loved iconic retailer in NZ with 59 stores located across the country.

This win is of enormous significance to the Group, under the outstanding leadership of Troy Fuller, Mick Stalker and the entire 99, Colenso, JustOne, Perceptive and Raydar Teams.

Read more
The drum’s big wins report
AWARDS
The Drum's Big Won rankings

CHE Proximity is ranked 9th most creative agency in the world in The Drum’s Big Won rankings.

Contagious pioneers
AWARDS
Contagious Pioneers

Colenso BBDO is ranked #1 on the Contagious Pioneers List and CHE Proximity is ranked at #5.

Wine Victoria
WINS
Wine Victoria

Redhanded is appointed as a preferred agency for the exciting Wine Victoria 5 Pillars Project.

Cover for their Overconfidence
WORK
Cover for their Overconfidence

CHE Proximity introduces RACV Pet Insurance: Cover for their Overconfidence.

I'm drinking it for you
WORK
“I’m drinking it for you.”

Colenso BBDO and The Sweetshop agencies collaborate to help promote DB Export Beer’s new low-carb Gold brand, “Who are you drinking it for? I’m drinking it for you.”

Jemena
WINS
Jemena

CHE Proximity is appointed as lead creative agency for Jemena, one of Australia’s leading natural gas and electricity distributors.

PEOPLE & POLICIES
#WaiveTogether

Clemenger BBDO signs up to the #WaiveTogether movement in support of the National Inquiry into Sexual Harassment.

2019
2019
2019
2019
March
More WARC results
WINS
More WARC results

WARC releases results of its first-ever WARC Creative 100, ranking the most creatively awarded campaigns, agencies, networks, brands and advertisers in the world. The WARC Creative 100 succeeds the Gunn Report as the definitive independent global index of creative excellence in advertising. Clemenger Group makes a significant contribution to BBDO’s ranking as Creative Agency Network in the world, with two Clemenger Group Agencies ranking in the Top 20 – Colenso at #8 and CHE Proximity at #19.

Following the Group's impressive WARC Creative 100 results, two Clemenger Group companies go on to be ranked in the WARC Effective 100. Colenso BBDO is listed in #3 and CHE Proximity at #9.

WARC publishes its first-ever Best of the Best Global Index of Excellence, which aggregates results from three WARC Rankings – Creative 100, Effective 100 and Media 100. Colenso BBDO ranks #6 Global Agency. BBDO Worldwide takes out the #1 Network Ranking and our clients at Mars (#3 Advertiser) and Pedigree (#5 Brand).

Read more
WINS
Campaign Brief Agency of the Year

Colenso BBDO is named Campaign Brief Agency of the Year for a record-setting ninth year in a row. In naming Colenso BBDO, the editors wrote, “Colenso BBDO has helped to make the world a better place for dogs, showed Kiwis how to make the most of a digital world, and even gave the act of drinking beer a higher purpose.” This is a reference to the work Colenso did for campaigns including Pedigree and DB, among others.

Campaign brief hotlist
WINS
Campaign Brief Hot List

Campaign Brief publishes its 'Hot List' of the top agencies in Australia. Two of the top five agencies listed are Clemenger Group companies, with Clemenger BBDO at #2 and CHE Proximity at #4.

Clemenger BBDO is recognised for campaigns including DrinkWise, Mattel, TAC, Myer, Mars and The Lion’s Share.

CHE Proximity is singled out for its Velocity Frequent Flyer program, Cochlear, NRMA Insurance and E-Bay Plus campaigns.

Read more
Rainbow tick
PEOPLE & POLICY
Rainbow Tick

The Clemenger Group’s recent Rainbow Tick accreditation showcases its support for diversity and the LGBTQIA+ community. Making everyone feel valued and safe is an ongoing effort and is well worth celebrating.

Tennis Australia
WINS
Tennis Australia

Clemenger BBDO announced its appointment as Tennis Australia’s creative agency of record. Clemenger BBDO will be responsible for brand strategy, growing audience participation, launching the ATP Cup and creative leadership of the AO. Clemenger BBDO Melbourne MD, Simon Lamplough, says, “We’re delighted to be partnering with the team at Tennis Australia and bringing fresh thinking to such an iconic brand and sport.”

Clemenger BBDO Melbourne retains the TAC business.

2019
2019
2019
2019
April
Adobe summit
WINS
Adobe Summit

CHE Proximity is featured in the Adobe Summit conference in Vegas. As part of the festival, Adobe runs a global search to find the brands, consultancies and agencies around the world who are doing the most engaging and innovative work with Adobe Experience Cloud technology.

With just 8 awards up for grabs, CHE Proximity has 2 finalists (for NRMA’s Safety Hub and Velocity’s Expo). CHE Proximity wins the ‘best audience-driven experience’ award, via Hoang Nguyen, CHE Proximity's National Technical Director.

Read more
PNNZ sustainability practice
WORK
PNNZ sustainability practice

Porter Novelli NZ announces the launch of a new sustainability practice to be led by James Walker. With a combination of public and private sector experience, James will work across Clemenger NZ clients as well as support the agencies to ‘walk the talk.’ He's held a number of senior executive roles in the past, including acting as the deputy secretary at the Ministry for the Environment, where he led the Ministry’s circular economic policy development.

Welcome Nicole and Mark
PEOPLE
Welcome Nicole and Mark

CHE Proximity welcomes Nicole Flinton-Ferraro as director, experience design, to the agency. Nicole brings an incredible depth of experience - garnered within both client-side and agency roles. Her arrival in Melbourne sees the CHE Proximity experience offering restructured to clearly define Service Design, Customer Experience, User Experience and Experience Transformation centres of excellence.

Mark Gretton is appointed as the agency's first chief technology officer.

Creating personalised ad for dogs in New York City
WORK
Creating personalised ads for dogs in New York City

Colenso BBDO partners with Mars Petcare brand, Puppo in the creation of a personalised ad for dogs in New York City – just the 100,000 or so of them. The development of an algorithm enables registration data – including individual dog names and breeds to be extracted and inserted into ads. Both copy and art direction speaks to the unique benefits a Puppo diet could help address for each breed.

Donate with a mate
WORK
Donate with a Mate

Pedigree and Clemenger BBDO launch Donate with a Mate – a world-first human and canine blood donation service. The service is calling on Australian dogs and their humans to donate blood together, as just like humans, every dog who donates blood saves the lives of three dogs. The program has been developed in partnership with the Australian Animal Blood Bank (AABB) and led by ambassador Dr Katrina Warren.

WARC rankings announced
WINS
WARC rankings announced

The WARC rankings are announced for Australia and New Zealand with Colenso BBDO receiving the top spot, being named #1 Agency across the region. Its clients, Pedigree and Mars, are also ranked #1 brand and advertiser. To compile Australia and New Zealand’s Best of the Best 2019, WARC combines results from each of this year’s WARC rankings — Creative 100, Effective 100, Media 100 — compiled from performances in award shows during 2018.

APAC Effie Awards
WINS
APAC Effie Awards

CHE Proximity wins two Gold, one Silver and one Bronze at the APAC Effie Awards. The agency is Australia’s most awarded agency at the gala. Meanwhile, Colenso BBDO wins three Bronze Awards for its work on Spark New Zealand's Kupu, Spark New Zealand's Little Can Be Huge and Pedigree's SelfieSTIX. Clemenger BBDO wins a Bronze Award for Tabcorp's Head vs Heart.

2019
2019
2019
2019
May
NRMA’s Safety Hub
WORK
NRMA’s Safety Hub

CHE Proximity, in partnership with NRMA Insurance, creates Safety Hub to change what it means to be insured by rewarding people in Australia for making small changes to prevent disasters it normally covers.

To demonstrate its value, NRMA Insurance used data to pinpoint when homes were at risk of destruction and rewarded people who did chores tailored to their biggest risks. The campaign resulted in a ROI of 14:1 by avoiding potential disaster claims worth $870,000.

Read more
Pencils, Caples, Sirens and more
AWARDS
Pencils, Caples, Sirens and more

CHE Proximity nabs two Gold Pencils at The One Club for Creativity’s 46th annual One Show Awards in New York for its work on IAG's Safety Hub and Velocity's The Earnbassadors. CHE Proximity also wins a Silver and two Bronze.

Clemenger BBDO Melbourne wins Bronze for Myer's Naughty or Nice Bauble and Pedigree's Dogs for Dogs campaigns.

CHE Proximity wins nine Caples Awards - 2 Gold, 2 Silver and 5 Bronze. Colenso BBDO meanwhile wins 2 Gold, 1 Silver and 2 Bronze. Clemenger BBDO Sydney wins 2 Gold and Clemenger BBDO Melbourne wins 2 Silver and 4 Bronze.

Clemenger BBDO wins a Gold Siren Award for Australia’s Best Radio Campaign at the 2019 Siren Awards for its work on the Ducking Autocorrect campaign. Meanwhile, Clemenger Brisbane wins a Silver Siren Award for Best Single Radio Ad for Barbershop for Keno.

Colenso BBDO is recognised at the New York Festivals with First Prize and Second Prize for Pedigree SelfieSTIX, and two Third Prize Awards - one for Spark Kupu and another for Skinny Get The Skinny. Meanwhile, BBDO Worldwide is recognised with the title of 2019 Global Agency Network of the Year.

Read more
PEOPLE
Welcome Ben

Ben Shepherd joins CHE Proximity as chief media officer.

Clemenger BBDO Melbourne wins Bronze for Myer's Naughty or Nice Bauble and Pedigree's Dogs for Dogs campaigns.

2019
2019
2019
2019
June
Celebrating Kim
PEOPLE
Celebrating Kim

Kim Stoddart celebrates 15 years with Quantum. Kim manages all things finance for both Quantum and Hall & Partners.

Cannes results
AWARDS
Cannes results

Clemenger BBDO Melbourne, together with FINCH, snares the prized Cannes Sustainable Development Goals Lions Grand Prix for Mars Australia / UNDP for The Lion's Share Fund. The campaign also wins a Silver Lion. Meanwhile, Clemenger BBDO Sydney is awarded a Silver Lion for Wrigley’s Extra Reminder and Clemenger BBDO Melbourne won a Bronze Lion for its Naughty or Nice bauble for Myer.

CHE Proximity is awarded four Lions – two Silver and two Bronze for IAG’s NRMA Safety Hub.

Colenso BBDO takes home six Bronze Lions, including 5 for its Spark campaigns. It wins one for Generation Voice, two for Wedding Speech and two for Kupu. It also wins a Bronze for DB Breweries' I'm Drinking it for you.

Clemenger BBDO Wellington wins Bronze for Hawke’s Bay Regional Council’s Look Right, Look Left.

Read more
2019
2019
2019
2019
July
Mumbrella Awards
AWARDS
Mumbrella Awards

Clemenger Group has a big night at the annual Mumbrella awards. CHE Proximity wins Mumbrella's Creative Agency of the Year. The agency also wins the Mumbrella Award for Data-Driven Marketing for its Safety Hub campaign for IAG's NRMA and places three Highly Commended awards.

Meanwhile, Clemenger BBDO is a big winner, taking away four awards: Innovation for Naughty or Nice Bauble for Myer, Insight for Deadly Questions for Aboriginal Victoria, Bravery for Lions Share, and, Collaboration, also for Lions Share.

OMD Australia wins the Award for Culture.

Read more
Campaign brief awards
AWARDS
Campaign Brief Awards

Campaign Brief ranks Colenso BBDO as the leading New Zealand agency and fifth top agency in The Work 2019. Meanwhile, Clemenger BBDO Melbourne is ranked in ninth spot and CHE Proximity Melbourne is listed in fourteenth place.

Curing homesickness
WORK
Curing Homesickness

CHE Proximity launches Curing Homesickness – a fundraising initiative that brings together eight children’s hospitals across Australia.

The campaign is inspired by research findings that children who are hospitalised often struggle with homesickness, missing things like ballet classes, pet dogs and siblings.

Chris Pescott appointed CIO
PEOPLE
Chris Pescott appointed CIO

Clemenger Group New Zealand appoints Chris Pescott, founder of intelligence consultancy Perceptive, to the newly established role of chief intelligence officer. Chris will lead the Group’s intelligence capability across key clients and agencies in NZ, leveraging Omnicom’s global technology and precision marketing platforms, as well as expanding its local analytics, data science and technology services.

COMPANIES
GRC expansion

Going from strength to strength, GRC Partners opens a Wellington office, with new director, James Watson, added to the team. This new addition expands GRACosway’s total footprint to eight offices across Australia and New Zealand, encompassing GRA Partners in Perth and GRC Partners in its two NZ locations.

Kiwibank
WINS
Kiwibank

Kiwibank appoints 99 as its lead strategic and creative agency partner. Simon Hofmann, head of brand and marketing at Kiwibank, saw a kindred spirit in 99, saying “99’s challenger mindset is aligned with Kiwibank and the teams are an excellent fit.” Both brands share a focus on robust, intelligence-led strategy, strong and relevant creative, and measurable and adaptable campaigns.

Gumtree Australia
WINS
Gumtree Australia

Gumtree Australia appoints Clemenger BBDO Sydney as its lead creative agency. The agency is responsible for overall strategy and creative, with the goal of growing Gumtree’s burgeoning user base.

WINS
Western Australian Local Government Association

Marketforce wins the master media advertising contract for the Western Australian Local Government Association (WALGA) following a competitive tender process and will continue to be the master media agency responsible for WA local government advertising.

Love This podcast
PEOPLE
Love This podcast

Clemenger BBDO Melbourne's Creative Chairman, James McGrath is interviewed by the Colenso BBDO 'Love This' podcast team. There, he shares his views on the psychology of leadership and how he manages staff, clients and partners from a position of empathy. The conversation also delves into the marriage between the use of technology in systems and stories, and why it's the creative idea that cuts through to create the emotional connection.

2019
2019
2019
2019
August
Set your phone then leave it alone
WORK
Set your phone then leave it alone

Clemenger Brisbane launches new work for RACQ, aimed at tackling phone addiction behind the wheel.

PEOPLE
Farewell Brian

We farewell one of CHE Proximity, Sydney’s founders, Group Creative Director Brian Jefferson. Brian formed a formidable creative department which saw him create and craft some of the agency's best work. He battled an aggressive brain tumour. We send heartfelt wishes to his partner, Elaine, and close family and friends.

Gayle While appointed CEO of Clemenger BBDO Melbourne
PEOPLE
Gayle While appointed CEO of Clemenger BBDO Melbourne

Gayle While steps up to CEO of Clemenger BBDO Melbourne and Peter Bosilkovski joins Clemenger BBDO Sydney as CEO, while we farewell Nick Garrett as CEO and Emily Perrett as MD.

2019
2019
2019
2019
September
New executive team Brandworld
PEOPLE
BrandWorld's new executive team

BrandWorld makes a couple of changes to its executive line-up with Richard Stevens stepping back from his managing director role after almost 10 years at the helm. Rachael Weaver assumes the role of general manager in his place. Richard continues to provide specialist consultancy. Jim Gall, Clemenger Group CEO, says that Richard has been an outstanding leader over a long period of time.

Great place to work
PEOPLE
A great place to work

OMD ranks #4 at this year’s 50 Best Places to Work according to the annual study conducted by The Great Places to Work Institute across all industries in Australia. This is OMD's highest ranking yet and the company says it is incredibly honoured to have consistently featured in the top 50 for the last 11 years. Aimee Buchanan, CEO, OMD Australia says, “Commercial success and culture are never mutually exclusive. We wouldn’t be as successful as we’ve been without our continued focus on our people and culture.”

Read more
New augmented reality
WORK
New augmented reality

CHE Proximity launches a new augmented reality arm, led by Charlotte Bruton. As Mark Gretton explains: “At CHE Proximity we’ve built up a team of over 120 technical practitioners across our Melbourne, Sydney and Brisbane locations. It’s incredibly exciting to welcome Charlotte who can focus solely on value creation in this space."

Read more
Effies wins and more
AWARDS
Effie wins and more

Clemenger BBDO wins four awards at the 2019 Australian Effie Awards. A Bronze for Carlton Zero, a Bronze for Tabcorp and a Gold for Great Northern Long-Term Effectiveness, which then goes on to win the coveted Grand Effie of the night. CHE Proximity wins two Silver Effies and a Bronze for RACV's Cover for their Overconfidence.

At Spikes Asia, run by The Cannes Lions, BBDO is named Network of the Year.

Colenso BBDO wins 17 Spikes and is named Asia-Pacific Agency of the Year - the only agency to win this award twice. Its work for DB Breweries wins a Grand Prix in Music and three Golds. It also wins Gold for Creative Effectiveness for Pedigree’s SelfieStix, becoming the only agency across Australia and New Zealand to win a Creative Effectiveness Spike.

CHE Proximity wins 12 Spike awards, led by the NRMA's Safety Hub which wins a Grand Prix in Mobile and two Gold.

Clemenger BBDO Melbourne wins eight Spikes, including two Grand Prix in Integrated and Digital and two Golds for Naughty or Nice Bauble for Myer. Clemenger BBDO Melbourne also wins Gold for Deadly Questions for Aboriginal Victoria.

Clemenger BBDO Sydney wins six awards, with two Golds going to Wrigley’s Extra Gum's Extra Reminder. Its work for Extra Support Acts wins Gold, Silver and Bronze.

CHE Proximity is named ‘Effectiveness Agency of the Year' and also wins a platinum award for NRMA Safety Hub, as well as two Gold and one Silver at the Tangrams Effectiveness & Strategy Awards. CHE Proximity also wins a Silver and Bronze award for RACV Cover for their Overconfidence.

Clemenger BBDO wins Gold and Bronze awards.

Clio Awards name BBDO "Network of the Year” for the fourth year in a row. Clemenger BBDO Wellington wins four awards, Colenso BBDO wins three, CHE Proximity wins two Clios, including Gold for NRMA Safety Hub.

CHE Proximity launches its first piece of work for IKEA, a new brand platform- ‘Life by IKEA’.

Read more
PEOPLE
CGL new board members

Clemenger Group welcomes several new directors to the board, including:

Kirsten Mulley, managing director, GRACosway public affairs
Marianne O’Brien, managing partner - creative, Clemenger Brisbane
Peter Kent, CEO, Porter Novelli (Australia)
Gerard Feehan, managing partner, Creative Activation (Australia)

2019
2019
2019
2019
October
Belted survivors
WORK
Belted Survivors

NZ Transport Agency and Clemenger BBDO Wellington create Belted Survivors in an attempt to convince the 5% of Kiwis who still don’t wear seatbelts to belt up. A collection of portraits of real crash survivors highlights the distinctive wounds left behind by seat belts, turning them into badges of honour. The campaign goes on to receive Gold in the Hardest Challenge category at the NZ Effie Awards.

Come down for air
WORK
Come Down For Air

Leveraging Tourism Tasmania’s new brand thought, Come Down for Air, Clemenger BBDO Sydney creates an immersive digital ecosystem of ‘live crosses’ to Tasmania. With over 100 individual pieces of creative, Clemenger BBDO Sydney gives potential visitors a little respite from mainland life with a taste of what they could do in Tasmania.

WORK
'Leading through crisis'

Porter Novelli partners with media intelligence agency, Isentia, to launch its ‘Leading Through Crisis’ research at two events in Melbourne and Sydney.

Come down for air
AWARD
OMD Australia MFA Awards

OMD Australia wins Best Use of Content, Best Use of Data & Analytics and Pro-bono at the MFA Awards.

WINS
Smartraveller

Clemenger BBDO Melbourne teams up with DFAT to promote Smartraveller.

2019
2019
2019
2019
November
No time to waste
WORK
'No time to waste'

GRACosway contributes to an Australian policy perspective with No Time to Waste, a global public affairs thought leadership white paper. It explores international efforts to reduce environmental impact through single-use plastics (SUPs) legislation.

Christmas Is Where We Are
WORK
Christmas Is Where We Are

Clemenger BBDO Melbourne launches 'Christmas Is Where We Are' for MYER following the success of the Naughty or Nice baubles in Christmas 2018.

WINS
Samsung

Clemenger Group wins the tender for Samsung.

Open Pride
PEOPLE & POLICIES
Open Pride

Clemenger Group, in partnership with Omnicom Media Group, DDB and TBWA, proudly launches the Melbourne chapter of Open Pride in Australia.

Awards
WINS
Awards

Porter Novelli wins an award at the PR industry’s Golden Target Awards in Public Affairs/Advocacy for Don’t Kill Competition, a powerful campaign developed in partnership with GRACosway, Redhanded and Hall & Partners.

Colenso BBDO wins 3 Golds, 1 Silver and 7 Bronzes at the NZ Effie Awards. Colenso BBDO’s Marketing Director, Sean O’Donnell wins Most Effective Client and Most Effective Marketer of the Year.

CHE Proximity adds to its awards tally, taking out Regional Agency of the Year at the LIA - London International Awards along with a Gold and Silver for Velocity’s The Earnbassadors and two Silvers for NRMA's Safety Hub.

2019
2019
2019
2019
December
Wage for a wage
WORK
Wage for a Wage

Clemenger BBDO Sydney rallies leaders across advertising, media and marketing to back volunteer firefighters in NSW and VIC. The fundraiser campaign, Wage for a Wage, encourages businesses in these industries to donate one day’s pay for a good cause.

Mumbrella awards
WINS
Mumbrella Awards

Clemenger BBDO Melbourne is named Creative Agency of the Decade by Mumbrella and OMD Australia is named as Mumbrella's Media Agency of the Decade.

Hearts & Science
WORK
Hearts & Science

Marketforce opens a new media agency in Perth – Hearts & Science WA.

2019
2019
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2019
DEC
NOV
OCT
SEP
AUG
JUL
JUN
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APR
MAR
FEB
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Profit after tax increased 5% to $49.5 million

Driving positivity

When we say ‘creativity is always the answer’, we’re not just talking about work. We apply it to everything we do, including our initiatives.

Autoads
Launch of Open Pride Chapter in Sydney and Melbourne
Launch of Open Pride Chapter in Sydney and Melbourne

A group of Omnicom agencies, including Clemenger Group, DDB, TBWA, PHD and OMD have come together to launch a local chapter of Omnicom Open Pride. Open Pride is Omnicom’s global employee resource group committed to inclusion and diversity efforts across the group and its agencies to foster inclusive and engaging work environments for the LGBTQIA+ community and its allies.

Clemenger BBDO Melbourne CEO, Gayle While, said, “The Open Pride committee is a wonderful demonstration of how we can come together as an industry to continue to celebrate and institutionalise diversity and inclusion and ensure everybody has a safe, accepting and respectful environment at their workplace.”

Aussie News Today
Tour de Cure
Tour de Cure

Fourteen of our people across nine of our companies took part in Tour de Cure 2019. They set off to Tasmania in November to take part in the Peter Mac tour and raised in excess of $125,000 for much needed cancer research. The 4-day ride meandered through Tasmania's spectacular national parks and coastline, including the Freycinet National Park, before reaching Hobart.

Christmas Naughty or Nice Bauble' Baubles
Diversity & Inclusion
Diversity & Inclusion

Clemenger Group has established a Diversity & Inclusion Committee at Board level to lead and inform its D&I strategy. The Group now has a defined vision and five pillars we are working to deliver on. These include gender, disability, ethnicity, LGBTQIA+ and youth (age). Diversity & Inclusion leads now exist across each company and the first biannual survey Australia has been conducted, replicating the work we are doing in NZ. Clemenger Group has commenced its Reconciliation Plan and is at the REFLECT stage.

Kupu
Clemenger University
Clemenger University

In its 30th year, Clemenger Group has continued to nurture and develop its people, with fourteen of its best and brightest taking part in Clemenger University - an intensive weeklong residential MBA-level course at the Melbourne University Business School. Participants included people from Clemenger BBDO Melbourne and Sydney, CHE Proximity, Levo, Traffik Group, Porter Novelli, GRACosway, Raydar, Perceptive, Colenso BBDO, and 99.

NZTA
Award School goes regional
Award School goes regional

In an initiative driven by Redhanded, AWARD School is offered to people living in regional Victoria. In a partnership with The Communications Council, the pilot program is delivered via remote learning and aims to increase diversity and inclusivity within the industry. Regional AWARD School is designed to reach untapped creative talent.

Sharing Success

What makes Clemenger Group unique? A lot of it is owned by employees.

Why the share scheme?

The Clemenger share scheme was first introduced back in 1973 as a way of giving our people a stake in the Group’s success. This has made the ownership of the Clemenger Group unique, with 26.33% of the company owned by staff and the remaining 73.67% owned by BBDO Worldwide Inc. of New York, which is part of the US listed Omnicom Group.

What is the deal?

When existing employee shareholders leave our companies, they are obliged to sell their shares. So, all newly available shares go back into a pool, and all current employees can apply to purchase these shares. Applications occur once a year in May, and shares are traded in June.

How to be part of it?

For information on joining, contact your manager or email:

Australia: Rowan Darling
rowan.darling@clemenger.com.au

New Zealand: Mike Higgins
mike.higgins@clemenger.co.nz

Creativity is always the answer
Annual dividend of
13.25 cents per share paid
Annual Report

Concise Financial Report

The Concise Financial Report and Auditors' Report contained within this document represent a Concise Report. The full financial report of Clemenger Group Limited for the year ended 31 December 2019 and the Auditors' Report thereon will be sent, free of charge, to members upon request. Members wishing to receive the full financial report and Auditors' Report may arrange for a copy by contacting Adrian Ciabotti on 03 9869 4206.

The Concise Report contained within this document has been derived from the full consolidated financial report of Clemenger Group Limited for the year ended 31 December 2019 and cannot be expected to provide as full an understanding of the financial performance, financial position and cash flows of the Group as the full financial report.