In reflecting on 2019, it seems like a lifetime ago considering then the coronavirus pandemic and the associated health and economic ramifications that we have experienced since then.
However, 2019 was indeed a strong year for the Clemenger Group and placed us in a strong position to weather the storm in 2020.
In 2019 Clemenger Group revenue increased by 4% to $568.5m. Our profit after tax was $49.5m, up 5% on 2018. As a consequence, our share price went to $3.32, up from $3.11 last year. This was a very good result for our 350 plus shareholders. In February, we also declared a dividend of 14 cents per share, to be approved at the upcoming AGM.
There were many highlights during the year including the massive win of Samsung by the Clemenger Group, led by CHE Proximity. We also won significant new business including:
Aussie Home Loans, ING, Ikea, RACT, Fly Buys, Google, NRMA, Trade Me, Tourism Tasmania, Demazin, Queensland Rail, Walga, Bayer, Elders, Auckland Transport and 13CABS.
Major people moves included the departure of Nick Garrett after 10 years in Auckland and Melbourne. We thank Nick and wish him well. We also welcomed Peter Bosilkovski as CEO of Clemenger BBDO Sydney.
We also appointed a number of new Directors to the Clemenger Group Board – Imogen Randell, Gayle While, Kirsten Mulley, Marianne O’Brien, Gerard Feehan, Peter Kent and Sarah Williams.
Our Agencies were recognised in many industry and award shows. Highlights include:
- Clemenger BBDO Melbourne named Creative Agency of the Decade by Mumbrella and Campaign Brief and Best Australian Agency at Cannes and winner of the Grand Effie at the 2019 Australian 2019 Effectiveness Awards.
- WARC named CHE Proximity the third most effective agency in the world and Contagious awarded Colenso BBDO their Pioneer’s Number One Creative Agency in the World.
- Clemenger BBDO Sydney won Agency of the Year at Award.
- Colenso BBDO won Spikes Agency of the Year and New Zealand Campaign Brief Agency of the Year.
- Clemenger BBDO Wellington was ranked number one at the Clios.
- Clemenger Brisbane won Best Radio Commercial in Australia at the Sirens.
Our commitment to training and education was accelerated during the year. In addition to our annual Clemenger University we conducted a number of programs across the Group. These included Mark Ritson’s Mini MBA in Brand Management, the Communications Council’s IPA and AdSchool Programs and numerous ADMA and Award School courses. We also scoped our own learning and development program to be delivered by our leaders in their respective fields of expertise including brand strategy, media, data, creative and production.
Clemenger is 74% owned by BBDO and ultimately the global Omnicom Group. The balance of 26% is owned by over 350 Australia and New Zealand staff members. The Clemenger Share Scheme has been operating for many decades and has been an integral part of what has made us successful over so many years.
We have always believed that our success is linked to our ability to attract and retain the best people in the industry. To give the best advice to our clients and do the best work.
It follows that ‘attracting’ and ‘retaining’ the best people can be facilitated by having a unique scheme whereby our people can own part of the company in which they work.
Indeed, the Clemenger Share Scheme is unique in our industry and I doubt that there is anything like it in Australia and New Zealand across the board.
We are proud that thousands of people over the years have benefitted from being part of the Share Scheme. It has proven to have been a very good long-term investment.
Clemenger people can borrow funds from Omnicom Finance and can deduct the interest from their gross salary. Principal is paid off out of dividends.
Importantly, the shares are valued on an average of 3 years after tax profit according to the formula outlined in the company’s Constitution.
Each year we trade shares on June 1. We ask all employees if they would like to participate in purchasing shares in the Clemenger Group, as per the documents that you have already received.
We encourage everyone to consider being part of the Share Scheme and owning some shares in the Clemenger Group.
So, we come to 2020 where the global economy and our industry in Australia and New Zealand have been significantly affected by the COVID-19 pandemic and the reduction in economic activity.
The Clemenger Group has a strong balance sheet, high performing operating companies and is well placed to weather the economic storms in which we find ourselves. Our major shareholder, Omnicom, is also in a good position to come out of this stronger than ever.
We believe that the Clemenger Group of companies are well placed to come out of this in a positive position.
I would like to thank all of our clients and our people for helping us to have an excellent year and look forward to our continued success in the future.
One year, one philosophy. Creativity is always the answer.
A year in review,
a decade of creativity
The end of 2019 marks the end of a decade. We’ve seen great strides in our industry over this time, with developments in tech posing new challenges and creating new opportunities. As always, Clemenger Group adapted to this ever-transforming business landscape, and 2019 is a reflection of its successes. Robert Morgan, executive chairman, reflects on these accomplishments and looks to the prospects that the new decade brings.Download Concise
We’re a network with all the perks. Each company in the Group lives and breathes our creativity ethos, delivering it in their own distinctive, indispensable way.
2019 was another year of running toward the fire for the CHEP team. We focused on our clients, helping them ‘find the growth that’s hard to find’. We did this by applying Connected Creativity across their entire marketing portfolios, supporting everything from analytics to technology, brand to experience, content to media, influence to design. We welcomed new clients (most notably Samsung) and grew to better understand our existing ones.
Inside the agency we welcomed new CHEPPERs and deepened the execution of training programs for our returning mums, as well as for diversity and inclusion. We expanded our media and technology practices, most notably gaining certification across the majority of the Adobe and Salesforce Marketing Clouds.
In December we expanded our single agency, multiple campus approach integrating Clemenger Brisbane to be part of CHEP. Finally, on the international stage WARC named us the 3rd most Effective Agency in the World while Contagious placed us in the Top 10 Most Contagious Agencies in the World for the third year in a row. It was a fantastic year borne of hard work, brilliant clients and fuelled by a passion for creativity in all its forms.
2019 was another year of Colenso’s evolution as a world-class creative company. Through the lens of building meaningful brands we developed new, contemporary thinking systems and applied them to our clients’ businesses – to great effect. Our remit broadened on our largest clients, spanning communications, product and service development and delivery, customer experience, data, technology and media.
We welcomed new client partners into our agency, including Google, NRMA and TradeMe and we also welcomed new world-class people from multiple backgrounds, countries and disciplines. We appointed new leaders to our executive team building more diversity of thought at the helm, and we continued to drive our commitment to The Sustainable Business Council and The Climate Leader’s Coalition in an attempt to ensure NZ businesses were embracing the emission-free future we so desperately need. Our partnership with D&AD RARE, Semi Permanent and Auckland Arts Festival continued into their third, fourth and seventh years respectively – a further demonstration of our commitment to the arts, creative and technology industries and diversity in our business. We were crowned Contagious Pioneer’s #1 Creative Agency in the World, Spikes Agency of the Year and NZ Campaign Brief Agency of the Year 2019 too – demonstrating that locally, regionally and globally we’re in the company of the best agencies in the world, yet again.
Clemenger Brisbane had a significant change of management in 2019, moving forward under the leadership of CEO, Chris Howatson, and managing partners, Christine Gannon, Cristian Staal, and Marianne O’Brien. Importantly, the integration of CHEP’s capabilities has been well received and utilised by RACQ, our biggest client.
Key client wins included QLD Rail and QLD Fire government projects; Capilano Honey Australian and international work; and Unilever Home Care work on Omo, Surf and Comfort. We were also recognised nationally this year, winning the Best Radio Commercial in Australia at Sirens for Keno; and being awarded the Best Public Sector Campaign in Australia at the AMIs for Remembrance Day.
At the end of 2019, Clemenger BBDO Melbourne was named as both Mumbrella and Campaign Brief’s Creative Agency of the Decade. This brought a fitting close to a decade-long pursuit of creative excellence.
Not ones to rest on our laurels, however, we doubled down on our belief that ‘creativity is always the answer’ and worked with our clients to take creativity to places it has never been before. Work for VB, Great Northern, Myer, and Mars saw us crowned Best Australian Agency at Cannes 2019 and winner of the Grand Effie at the Australian 2019 Effectiveness Awards.
2019 was a standout creative year for Clemenger BBDO Sydney. We were crowned Agency of the Year at AWARD and a total of 28 international and local award wins, including eight Gold wins. Notable campaigns included Mars Pedigree ‘Donate with a mate’, Code like a Girl ‘Losing Lena’, Frucor V relaunch and Mars Wrigley’s ‘Support Acts’.
Clemenger BBDO Sydney proudly introduced some new client partners; Demazin, Tourism Tasmania, Austrade, Gumtree, James Hardie, Rexona, Code like a Girl, Carnival Cruise Lines, Planet Fitness, Brookvale Union, and Primo. We also welcomed some new leaders and skill sets; CEO Peter Bosilkovski, Social Media and Technology Managing Partner Brad Morris, Cultural Strategist Vince Usher, CX Director Jade Clark, Client Services Director Simon Starr and three new graduates.
Clemenger BBDO Sydney finished the year strong with a significant improvement in financial performance in the second half off the back of important client wins.
2019 was full of interesting and challenging work that saw us maintain our position as the top Wellington creative agency. We successfully repackaged and relaunched Tuatara Craft Beer, resulting in an unprecedented 44% growth in sales. Meanwhile, we launched EECA's new 'Gen Less' creative platform to lead New Zealanders into climate positive lifestyles.
We also pitched and won the Trade Me online trading business, Fire and Emergency 'anti-bullying' campaign and the Health Promotion Agencies 'Vaping' project targeting young Maori women. We also extended our relationship with the Human Rights Commission Give Nothing to Racism project. As a result, we were ranked #2 NZ agency by the Cannes Global Creativity Report, #1 NZ agency at Clios, #2 at D&AD and AWARD and three campaigns were featured in the coveted Lürzer’s Archive.
2019 was a year of change for BrandWorld with a restructure, a change in leadership and a move to a new office. The move has been great for company culture and has stimulated inter-agency collaboration.
We had some positive new business wins, including campaigns for Go Healthy, Reckitt Benckiser and Kiwi Wealth, to name a few. Ongoing relationships with GSK and Integria Health remained. We launched a new platform, ChooseWell, which enabled us to broaden our offering in the wellness, health food and sustainability space.
Clemenger Field Marketing had another strong year highlighted by the long-term contract extension with our foundation client, Telstra. This partnership continues to be the benchmark in strategic connectivity and quality of activation. Our Breville Christmas Brew Ambassador campaign delivered extraordinary results driving sales over the critical Christmas period. We extended our partnership with both our Australian and NZ teams, celebrating a great year.
2019 was an important year to get right and we achieved our clear mandate to ‘must retain’ P&G, Google, Woolworths, Nude By Nature in competitive tenders.
We also successfully navigated the transition of Fox Home Entertainment into Disney following the acquisition. Additionally, we re-built our syndicated offer with a focus on extending team capability. Our mystery shopping offer enjoyed great new business success, as we welcomed new partners in AMP Capital, Swimmart, The Burger Collective and Schnitz. Our field marketing offer extended the scale of our partnerships with Samsung, Nespresso and Blackhawk as we welcomed a new big client in NZ in Diplomat (P&G Distributor).
2019 was the year of the growth for eg+. We started with the expansion of our capabilities as we launched our creative services offer and continued with a team extension as we acquired key players in the business – organically resulting in the growth of our portfolio. The agency’s alignment with eg+ worldwide led us to be appointed the adaptation work of Volkswagen.
In the last quarter, we were awarded 12 luxe brands, including Yves-Saint-Laurent Beauty, Lancôme, Ralph Lauren fragrance and Kiehl’s, a win that is directly linked to our successful one-year collaboration with L’Oréal Australia. Once again, we proved that we are all about strong client-agency relationships, demonstrated by the fact that we celebrated a 14-year anniversary with NAB.
GRACosway and its affiliated firms in Perth (GRA Partners) and New Zealand (GRC Partners) found numerous opportunities for collaboration on client projects in 2019, and more broadly with other Clemenger Group companies. We opened the eighth office in our network – located in Wellington – expanding the geography over which we are able to offer public affairs and strategic communications solutions. We also marked five years as an integrated firm, following the merger of GRA and Cosway in 2014.
Key sectors in which we were busy included health and pharmaceuticals, technology, leisure, energy and defence, advising clients in the areas of financial communications, public policy and issues management. Financial services continue to be a particular strength for the firm, with ongoing technological and regulatory disruption across the sector. Our successful public affairs campaign for longstanding client, Mortgage and Finance Association of Australia, was recognised with a global award for innovation. We also celebrated a 20-year client relationship with leading communications infrastructure company, BAI Communications.
In 2019, we consolidated our work with the Federal Government, setting up and delivering high-quality campaign evaluation services. Our team addressed issues as far ranging as energy pricing, respectful relationships, tax reform, defence force recruitment and health initiatives such as childhood immunisation and bowel cancer. The appointment of Ed Steiner in Sydney as managing partner helped to consolidate and grow these clients in the Sydney market.
We consolidated our offer and relationships in the sectors of tourism and banking and finance and attracted new clients, such as 13cabs and University of Melbourne. Growing our qualitative offer with new appointments in both Melbourne and Sydney, we rounded out our skills and broadened our footprint with a range of clients. Highlights included retention of both our brand and advertising tracker with Momentum and, more significantly, NAB. Both events placed Hall & Partners in a stronger position heading into 2020.
Despite some significant management changes mid-year, justONE closed out 2019 strongly, exceeding budgeted revenue and PAT. The appointment of Amy Watson to general manager in July and the launch of a reinvigorated agency purpose and vision was a reset moment for us. Highlights for 2019 included partnering with CHE Proximity to implement ANZ’s marketing automation platform, significant specialist hires in both technology and strategic planning, and an Employee Net Promotor Score in October of 100.
2019 was a big year for LEVO and marked the first full year of operation within Clemenger Group. We achieved record high revenue with a number of major wins and the successful delivery of some substantial projects for Bendigo Bank, Wilson Group, JELD-WEN and Bolton Clarke.
Our unique capability supported the Group in securing a number of new technical projects, including Rightcar & EVME (Clemenger BBDO Wellington), Main Roads Western Australia (Marketforce), Mars (Clemenger BBDO Sydney and Colenso BBDO) and JELD-WEN (CHE Proximity). To further expand and enhance our holistic technology consultancy service, LEVO welcomed Leila Botham as director of change strategy and Tim Freeman as director of digital (NZ) to the team.
Thanks to the growth of our diversified services and careful cost management, the Marketforce group recorded a 49% increase in NPAT vs. 2018. Last year, we won Perth’s three largest marketing pitches. In July, we secured a new five-year term with WALGA on improved commercial terms; an account worth over $1m a year in revenue and the agency’s second largest client.
In Q3, we won a $900k digital transformation project in partnership with LEVO for the Department of Main Roads. And in December, we received notification that we won a spot on the panel for the highly contested Tourism WA account.
Group profitability was increased thanks to the performance of media business, OMD WA, which almost doubled its profit YoY and added over $10m of new billings. In addition, the company’s content marketing service, Flare, grew rapidly and delivered almost $800k of new revenues at a profit margin of 20%. The group has also invested in new services. In 2019, we launched a second media agency brand, Hearts & Science WA, and opened an office in Darwin – Marketforce North. These new businesses are already generating profits which will accelerate in 2020.
2019 was a highly successful year for Perceptive, with double-digit growth driving record levels of revenue and profit in the company’s 15-year history. Contributing to this was a number of new client wins, expanding existing client relationships and the growth of Sapien, a behavioural science division of Perceptive.
Highlights included new work with Pizza Hut, Massey University, Suncorp, Frucor Suntory and Spark. 2019 was also significant for leadership succession with Dan Shaw promoted to managing director, as founder Chris Pescott took on the newly created role of chief intelligence officer for Clemenger Group. During the year, foundations were also laid around some exciting new partnerships for us that will drive new business and data capabilities in 2020 as we continue to expand our offering to clients.
In a rapidly changing business and policy environment, our best move for 2019 was to tighten capabilities around six super sectors in the Australian economy: agribusiness, health and wellness, technology and professional services, government, education, and corporate communications (code for reputation management).
As part of that shift, we created Purpose Premium, a research collaboration with Quantum Market Research that challenged many assumptions about what Australian consumers expect of corporations and their “purpose”. The aggregate finding of 2019 was that Australian consumers just wanted Australian business to do what it said it was going to do – and there are rewards for those who do. With the backing of those findings and concentrating on sector specialisation, the direct benefit was a transformed win rate, with 2019 being our biggest new business haul ever.
Many in our competitor environment are being driven back to the contestable practice of media relations, the traditional “PR” form. Our view of the world, and the value the agency brings, is quite distinct from that, exemplified by our ongoing work with Victoria’s Treaty Advancement Commission; our repositioning of NSW worker’s insurance provider, icare; leading dramatic change in regional healthcare; and, an expanding agribusiness remit including wins with Bayer, Elders and Rural Bank.
Despite a challenging climate, Porter Novelli’s high-performing team in New Zealand continued to grow key accounts, including 2degrees and BP. We also won major accounts such as Auckland Transport and Autex - new owners of the Vodafone Warriors.
The launch of our sustainability practice was a significant milestone, adding new capability to the group and driving many new clients and projects. The practice has worked closely with Clemenger BBDO, in particular, on important clients EECA and NZTA. In November, in partnership with the Sustainable Business Council and sister agency Perceptive, we launched the inaugural In Good Company report, shining a light on consumer perceptions of sustainability in business.
We continued our growth momentum in 2019, working with a strong portfolio of both corporate and government clients. Programs of work covered the sectors of tourism, policing, insurance, banking and finance, aged care, energy, agriculture, consumer technology and electronics, as well as key policy directions and communications for State and Federal Governments, with the Quantum team covering many issues close to the hearts and minds of Australians.
Our collaborative approach to working with clients, and other partners such as Porter Novelli, has delivered benefits to clients and the Quantum team. Our cultural trends monitor, AustraliaSCAN, is providing a rich contextual understanding of how Australians are changing and managing given the changing forces at hand and will be an integral part of the Quantum offer in the year ahead. Managing Partner Richard Frost appointed Lucie Holliday as a senior member of the team, partnering with Tom Leslie, Dr Sharon Morris and Paul Kallis, who together will take Quantum forward in 2020.
Despite significant disruption in the market in 2019, we recorded our most profitable year ever. This result was delivered through strong cost control, Group collaboration and a healthy new business drive. We experienced organic growth across a few clients, including Mondelez and Pernod, and acquired several new clients, including GSK, George Weston Foods, Bluebird and Auckland Transport.
Over the course of the year, we continued to deliver best-in-class work, solidifying our place as New Zealand’s leading shopper marketing agency. This resulted in our biggest haul of awards in a calendar year. Our newly defined positioning of Influence Choice was launched and resonated with great effect with clients. This gives us a clear role in the market and something to build on as it evolves. Staff continuity and engagement remained strong. The culture at Raydar continues to foster a great working environment which is testament to the company’s continued investment into developing its people.
Drought conditions experienced in 2019 created a challenging environment for Redhanded’s agri-focused clients. Recognising this, we pivoted successfully towards new business and diversification, picking up new clients (and growth from existing clients), including AIA, Pacific Seeds, MFAA, WorkSafe, Croplands, Riverina Dairy and Wine Victoria, among others.
Our creative excellence was rewarded for the MFAA, ‘Don’t Kill Competition’ campaign with wins at the 2019 Summit Marketing Effectiveness Awards (Platinum, Gold and Silver). In addition, we picked up two Gold and two Silver at the International Davey Awards.
2019 was a strong year for Traffik in terms of client growth, new business wins and key staff promotions. Drew Berridge joined as managing partner in Sydney, Jake Ford was promoted to head of activation in Melbourne and Katie Long was promoted to national managing partner of shopper & retail.
We saw great growth in Diageo, CUB, Dyson and Woolworths and key new business wins across BMW, Tag Heuer, SC Johnson, Premier Foods and Amazon, to name a few. We solidified our partnership with the Clemenger BBDO Melbourne Activation team and developed a national studio and an ‘Activation’ creative best-in-class team led by national ECD, David Mardon.
2019 was an extremely positive year for 99 as we successfully repositioned ourselves as a customer agency, while growing our capability in strategically important areas. Exciting new additions to the business included Danielle Barclay as director of experience design, Anna Fisher as CX strategy lead, Nina Bialostocki as director of performance and Craig McKay as head of applied technology.
Driven by a new positioning, we also experienced unprecedented levels of growth (+62% vs. LY). In addition to the Farmers win in late 2018, Kiwibank, Fidelity Life, Auckland Airport and Griffin’s were added to our client list while also delivering organic growth across several key accounts, most notably Spark. Despite this growth, and the subsequent drastic expansion of the 99 team, staff engagement levels remained high and turnover was reasonably low, indicating the effort invested into the agency culture is paying off.
2019: a highlight reel
A lot can happen in a year – and it did. Whether it was winning awards, adding fresh talent to their ranks or redefining the ways we work, companies across the group were busy from start to finish.
CHE Proximity takes several gongs at the in Central Hong Kong. For the second year in a row, CHE Proximity wins two awards, including the Best Data-Driven Marketing innovation award for their work on the IAG Safety Hub project. They are the only agency to win more than one award this year.
Clemenger BBDO Sydney is selected to lead the development of Australia's Nation Brand following the conclusion of an extensive competitive global tender process. Led by industry and coordinated by Austrade on behalf of the Australian Government, the initiative seeks to implement a more consistent brand approach and overcome fragmentation across diverse industries and sectors.
Clemenger BBDO’s Exceptions program commenced. The program enabled those who may not have a traditional 'advertising' background or relevant qualifications with a pathway to enter the industry. Clemenger BBDO welcomed 12 recruits to their Melbourne office (pictured here) and three to Sydney. They came with a range of backgrounds to the program - including interior design, theatre, food writing and fashion, to name a few.
The first year of the Clemenger Consulting Graduate program started. Porter Novelli, GRACosway and Hall & Partners hand-picked five graduates from leading Australian universities to work within the consulting agencies. February saw Eliza, Blair, Sebastian, Nicole and Risako join.
Following a rigorous and competitive pitch process, Clemenger Group in New Zealand collaborates brilliantly to regain the creative and customer experience business for Farmers after a six-year hiatus. Farmers is a much-loved iconic retailer in NZ with 59 stores located across the country.
This win is of enormous significance to the Group, under the outstanding leadership of Troy Fuller, Mick Stalker and the entire 99, Colenso, JustOne, Perceptive and Raydar Teams.
CHE Proximity is ranked 9th most creative agency in the world in The Drum’s Big Won rankings.
Colenso BBDO is ranked #1 on the Contagious Pioneers List and CHE Proximity is ranked at #5.
Redhanded is appointed as a preferred agency for the exciting Wine Victoria 5 Pillars Project.
CHE Proximity introduces RACV Pet Insurance: Cover for their Overconfidence.
Colenso BBDO and The Sweetshop agencies collaborate to help promote DB Export Beer’s new low-carb Gold brand, “Who are you drinking it for? I’m drinking it for you.”
CHE Proximity is appointed as lead creative agency for Jemena, one of Australia’s leading natural gas and electricity distributors.
Clemenger BBDO signs up to the #WaiveTogether movement in support of the National Inquiry into Sexual Harassment.
WARC releases results of its first-ever WARC Creative 100, ranking the most creatively awarded campaigns, agencies, networks, brands and advertisers in the world. The WARC Creative 100 succeeds the Gunn Report as the definitive independent global index of creative excellence in advertising. Clemenger Group makes a significant contribution to BBDO’s ranking as Creative Agency Network in the world, with two Clemenger Group Agencies ranking in the Top 20 – Colenso at #8 and CHE Proximity at #19.
Following the Group's impressive WARC Creative 100 results, two Clemenger Group companies go on to be ranked in the WARC Effective 100. Colenso BBDO is listed in #3 and CHE Proximity at #9.
WARC publishes its first-ever Best of the Best Global Index of Excellence, which aggregates results from three WARC Rankings – Creative 100, Effective 100 and Media 100. Colenso BBDO ranks #6 Global Agency. BBDO Worldwide takes out the #1 Network Ranking and our clients at Mars (#3 Advertiser) and Pedigree (#5 Brand).
Colenso BBDO is named Campaign Brief Agency of the Year for a record-setting ninth year in a row. In naming Colenso BBDO, the editors wrote, “Colenso BBDO has helped to make the world a better place for dogs, showed Kiwis how to make the most of a digital world, and even gave the act of drinking beer a higher purpose.” This is a reference to the work Colenso did for campaigns including Pedigree and DB, among others.
Campaign Brief publishes its 'Hot List' of the top agencies in Australia. Two of the top five agencies listed are Clemenger Group companies, with Clemenger BBDO at #2 and CHE Proximity at #4.
Clemenger BBDO is recognised for campaigns including DrinkWise, Mattel, TAC, Myer, Mars and The Lion’s Share.
CHE Proximity is singled out for its Velocity Frequent Flyer program, Cochlear, NRMA Insurance and E-Bay Plus campaigns.
The Clemenger Group’s recent Rainbow Tick accreditation showcases its support for diversity and the LGBTQIA+ community. Making everyone feel valued and safe is an ongoing effort and is well worth celebrating.
Clemenger BBDO announced its appointment as Tennis Australia’s creative agency of record. Clemenger BBDO will be responsible for brand strategy, growing audience participation, launching the ATP Cup and creative leadership of the AO. Clemenger BBDO Melbourne MD, Simon Lamplough, says, “We’re delighted to be partnering with the team at Tennis Australia and bringing fresh thinking to such an iconic brand and sport.”
Clemenger BBDO Melbourne retains the TAC business.
CHE Proximity is featured in the Adobe Summit conference in Vegas. As part of the festival, Adobe runs a global search to find the brands, consultancies and agencies around the world who are doing the most engaging and innovative work with Adobe Experience Cloud technology.
With just 8 awards up for grabs, CHE Proximity has 2 finalists (for NRMA’s Safety Hub and Velocity’s Expo). CHE Proximity wins the ‘best audience-driven experience’ award, via Hoang Nguyen, CHE Proximity's National Technical Director.
Porter Novelli NZ announces the launch of a new sustainability practice to be led by James Walker. With a combination of public and private sector experience, James will work across Clemenger NZ clients as well as support the agencies to ‘walk the talk.’ He's held a number of senior executive roles in the past, including acting as the deputy secretary at the Ministry for the Environment, where he led the Ministry’s circular economic policy development.
CHE Proximity welcomes Nicole Flinton-Ferraro as director, experience design, to the agency. Nicole brings an incredible depth of experience - garnered within both client-side and agency roles. Her arrival in Melbourne sees the CHE Proximity experience offering restructured to clearly define Service Design, Customer Experience, User Experience and Experience Transformation centres of excellence.
Mark Gretton is appointed as the agency's first chief technology officer.
Colenso BBDO partners with Mars Petcare brand, Puppo in the creation of a personalised ad for dogs in New York City – just the 100,000 or so of them. The development of an algorithm enables registration data – including individual dog names and breeds to be extracted and inserted into ads. Both copy and art direction speaks to the unique benefits a Puppo diet could help address for each breed.
Pedigree and Clemenger BBDO launch Donate with a Mate – a world-first human and canine blood donation service. The service is calling on Australian dogs and their humans to donate blood together, as just like humans, every dog who donates blood saves the lives of three dogs. The program has been developed in partnership with the Australian Animal Blood Bank (AABB) and led by ambassador Dr Katrina Warren.
The WARC rankings are announced for Australia and New Zealand with Colenso BBDO receiving the top spot, being named #1 Agency across the region. Its clients, Pedigree and Mars, are also ranked #1 brand and advertiser. To compile Australia and New Zealand’s Best of the Best 2019, WARC combines results from each of this year’s WARC rankings — Creative 100, Effective 100, Media 100 — compiled from performances in award shows during 2018.
CHE Proximity wins two Gold, one Silver and one Bronze at the APAC Effie Awards. The agency is Australia’s most awarded agency at the gala. Meanwhile, Colenso BBDO wins three Bronze Awards for its work on Spark New Zealand's Kupu, Spark New Zealand's Little Can Be Huge and Pedigree's SelfieSTIX. Clemenger BBDO wins a Bronze Award for Tabcorp's Head vs Heart.
CHE Proximity, in partnership with NRMA Insurance, creates Safety Hub to change what it means to be insured by rewarding people in Australia for making small changes to prevent disasters it normally covers.
To demonstrate its value, NRMA Insurance used data to pinpoint when homes were at risk of destruction and rewarded people who did chores tailored to their biggest risks. The campaign resulted in a ROI of 14:1 by avoiding potential disaster claims worth $870,000.
CHE Proximity nabs two Gold Pencils at The One Club for Creativity’s 46th annual One Show Awards in New York for its work on IAG's Safety Hub and Velocity's The Earnbassadors. CHE Proximity also wins a Silver and two Bronze.
Clemenger BBDO Melbourne wins Bronze for Myer's Naughty or Nice Bauble and Pedigree's Dogs for Dogs campaigns.
CHE Proximity wins nine Caples Awards - 2 Gold, 2 Silver and 5 Bronze. Colenso BBDO meanwhile wins 2 Gold, 1 Silver and 2 Bronze. Clemenger BBDO Sydney wins 2 Gold and Clemenger BBDO Melbourne wins 2 Silver and 4 Bronze.
Clemenger BBDO wins a Gold Siren Award for Australia’s Best Radio Campaign at the 2019 Siren Awards for its work on the Ducking Autocorrect campaign. Meanwhile, Clemenger Brisbane wins a Silver Siren Award for Best Single Radio Ad for Barbershop for Keno.
Colenso BBDO is recognised at the New York Festivals with First Prize and Second Prize for Pedigree SelfieSTIX, and two Third Prize Awards - one for Spark Kupu and another for Skinny Get The Skinny. Meanwhile, BBDO Worldwide is recognised with the title of 2019 Global Agency Network of the Year.
Ben Shepherd joins CHE Proximity as chief media officer.
Clemenger BBDO Melbourne wins Bronze for Myer's Naughty or Nice Bauble and Pedigree's Dogs for Dogs campaigns.
Kim Stoddart celebrates 15 years with Quantum. Kim manages all things finance for both Quantum and Hall & Partners.
Clemenger BBDO Melbourne, together with FINCH, snares the prized Cannes Sustainable Development Goals Lions Grand Prix for Mars Australia / UNDP for The Lion's Share Fund. The campaign also wins a Silver Lion. Meanwhile, Clemenger BBDO Sydney is awarded a Silver Lion for Wrigley’s Extra Reminder and Clemenger BBDO Melbourne won a Bronze Lion for its Naughty or Nice bauble for Myer.
CHE Proximity is awarded four Lions – two Silver and two Bronze for IAG’s NRMA Safety Hub.
Colenso BBDO takes home six Bronze Lions, including 5 for its Spark campaigns. It wins one for Generation Voice, two for Wedding Speech and two for Kupu. It also wins a Bronze for DB Breweries' I'm Drinking it for you.
Clemenger BBDO Wellington wins Bronze for Hawke’s Bay Regional Council’s Look Right, Look Left.
Clemenger Group has a big night at the annual Mumbrella awards. CHE Proximity wins Mumbrella's Creative Agency of the Year. The agency also wins the Mumbrella Award for Data-Driven Marketing for its Safety Hub campaign for IAG's NRMA and places three Highly Commended awards.
Meanwhile, Clemenger BBDO is a big winner, taking away four awards: Innovation for Naughty or Nice Bauble for Myer, Insight for Deadly Questions for Aboriginal Victoria, Bravery for Lions Share, and, Collaboration, also for Lions Share.
OMD Australia wins the Award for Culture.
Campaign Brief ranks Colenso BBDO as the leading New Zealand agency and fifth top agency in The Work 2019. Meanwhile, Clemenger BBDO Melbourne is ranked in ninth spot and CHE Proximity Melbourne is listed in fourteenth place.
CHE Proximity launches Curing Homesickness – a fundraising initiative that brings together eight children’s hospitals across Australia.
The campaign is inspired by research findings that children who are hospitalised often struggle with homesickness, missing things like ballet classes, pet dogs and siblings.
Clemenger Group New Zealand appoints Chris Pescott, founder of intelligence consultancy Perceptive, to the newly established role of chief intelligence officer. Chris will lead the Group’s intelligence capability across key clients and agencies in NZ, leveraging Omnicom’s global technology and precision marketing platforms, as well as expanding its local analytics, data science and technology services.
Going from strength to strength, GRC Partners opens a Wellington office, with new director, James Watson, added to the team. This new addition expands GRACosway’s total footprint to eight offices across Australia and New Zealand, encompassing GRA Partners in Perth and GRC Partners in its two NZ locations.
Kiwibank appoints 99 as its lead strategic and creative agency partner. Simon Hofmann, head of brand and marketing at Kiwibank, saw a kindred spirit in 99, saying “99’s challenger mindset is aligned with Kiwibank and the teams are an excellent fit.” Both brands share a focus on robust, intelligence-led strategy, strong and relevant creative, and measurable and adaptable campaigns.
Gumtree Australia appoints Clemenger BBDO Sydney as its lead creative agency. The agency is responsible for overall strategy and creative, with the goal of growing Gumtree’s burgeoning user base.
Marketforce wins the master media advertising contract for the Western Australian Local Government Association (WALGA) following a competitive tender process and will continue to be the master media agency responsible for WA local government advertising.
Clemenger BBDO Melbourne's Creative Chairman, James McGrath is interviewed by the Colenso BBDO 'Love This' podcast team. There, he shares his views on the psychology of leadership and how he manages staff, clients and partners from a position of empathy. The conversation also delves into the marriage between the use of technology in systems and stories, and why it's the creative idea that cuts through to create the emotional connection.
Clemenger Brisbane launches new work for RACQ, aimed at tackling phone addiction behind the wheel.
We farewell one of CHE Proximity, Sydney’s founders, Group Creative Director Brian Jefferson. Brian formed a formidable creative department which saw him create and craft some of the agency's best work. He battled an aggressive brain tumour. We send heartfelt wishes to his partner, Elaine, and close family and friends.
Gayle While steps up to CEO of Clemenger BBDO Melbourne and Peter Bosilkovski joins Clemenger BBDO Sydney as CEO, while we farewell Nick Garrett as CEO and Emily Perrett as MD.
BrandWorld makes a couple of changes to its executive line-up with Richard Stevens stepping back from his managing director role after almost 10 years at the helm. Rachael Weaver assumes the role of general manager in his place. Richard continues to provide specialist consultancy. Jim Gall, Clemenger Group CEO, says that Richard has been an outstanding leader over a long period of time.
OMD ranks #4 at this year’s 50 Best Places to Work according to the annual study conducted by The Great Places to Work Institute across all industries in Australia. This is OMD's highest ranking yet and the company says it is incredibly honoured to have consistently featured in the top 50 for the last 11 years. Aimee Buchanan, CEO, OMD Australia says, “Commercial success and culture are never mutually exclusive. We wouldn’t be as successful as we’ve been without our continued focus on our people and culture.”Read more
CHE Proximity launches a new augmented reality arm, led by Charlotte Bruton. As Mark Gretton explains: “At CHE Proximity we’ve built up a team of over 120 technical practitioners across our Melbourne, Sydney and Brisbane locations. It’s incredibly exciting to welcome Charlotte who can focus solely on value creation in this space."Read more
Clemenger BBDO wins four awards at the 2019 Australian Effie Awards. A Bronze for Carlton Zero, a Bronze for Tabcorp and a Gold for Great Northern Long-Term Effectiveness, which then goes on to win the coveted Grand Effie of the night. CHE Proximity wins two Silver Effies and a Bronze for RACV's Cover for their Overconfidence.
At Spikes Asia, run by The Cannes Lions, BBDO is named Network of the Year.
Colenso BBDO wins 17 Spikes and is named Asia-Pacific Agency of the Year - the only agency to win this award twice. Its work for DB Breweries wins a Grand Prix in Music and three Golds. It also wins Gold for Creative Effectiveness for Pedigree’s SelfieStix, becoming the only agency across Australia and New Zealand to win a Creative Effectiveness Spike.
CHE Proximity wins 12 Spike awards, led by the NRMA's Safety Hub which wins a Grand Prix in Mobile and two Gold.
Clemenger BBDO Melbourne wins eight Spikes, including two Grand Prix in Integrated and Digital and two Golds for Naughty or Nice Bauble for Myer. Clemenger BBDO Melbourne also wins Gold for Deadly Questions for Aboriginal Victoria.
Clemenger BBDO Sydney wins six awards, with two Golds going to Wrigley’s Extra Gum's Extra Reminder. Its work for Extra Support Acts wins Gold, Silver and Bronze.
CHE Proximity is named ‘Effectiveness Agency of the Year' and also wins a platinum award for NRMA Safety Hub, as well as two Gold and one Silver at the Tangrams Effectiveness & Strategy Awards. CHE Proximity also wins a Silver and Bronze award for RACV Cover for their Overconfidence.
Clemenger BBDO wins Gold and Bronze awards.
Clio Awards name BBDO "Network of the Year” for the fourth year in a row. Clemenger BBDO Wellington wins four awards, Colenso BBDO wins three, CHE Proximity wins two Clios, including Gold for NRMA Safety Hub.
CHE Proximity launches its first piece of work for IKEA, a new brand platform- ‘Life by IKEA’.
Clemenger Group welcomes several new directors to the board, including:
Kirsten Mulley, managing director, GRACosway public affairs
Marianne O’Brien, managing partner - creative, Clemenger Brisbane
Peter Kent, CEO, Porter Novelli (Australia)
Gerard Feehan, managing partner, Creative Activation (Australia)
NZ Transport Agency and Clemenger BBDO Wellington create Belted Survivors in an attempt to convince the 5% of Kiwis who still don’t wear seatbelts to belt up. A collection of portraits of real crash survivors highlights the distinctive wounds left behind by seat belts, turning them into badges of honour. The campaign goes on to receive Gold in the Hardest Challenge category at the NZ Effie Awards.
Leveraging Tourism Tasmania’s new brand thought, Come Down for Air, Clemenger BBDO Sydney creates an immersive digital ecosystem of ‘live crosses’ to Tasmania. With over 100 individual pieces of creative, Clemenger BBDO Sydney gives potential visitors a little respite from mainland life with a taste of what they could do in Tasmania.
Porter Novelli partners with media intelligence agency, Isentia, to launch its ‘Leading Through Crisis’ research at two events in Melbourne and Sydney.
OMD Australia wins Best Use of Content, Best Use of Data & Analytics and Pro-bono at the MFA Awards.
Clemenger BBDO Melbourne teams up with DFAT to promote Smartraveller.
GRACosway contributes to an Australian policy perspective with No Time to Waste, a global public affairs thought leadership white paper. It explores international efforts to reduce environmental impact through single-use plastics (SUPs) legislation.
Clemenger BBDO Melbourne launches 'Christmas Is Where We Are' for MYER following the success of the Naughty or Nice baubles in Christmas 2018.
Clemenger Group wins the tender for Samsung.
Clemenger Group, in partnership with Omnicom Media Group, DDB and TBWA, proudly launches the Melbourne chapter of Open Pride in Australia.
Porter Novelli wins an award at the PR industry’s Golden Target Awards in Public Affairs/Advocacy for Don’t Kill Competition, a powerful campaign developed in partnership with GRACosway, Redhanded and Hall & Partners.
Colenso BBDO wins 3 Golds, 1 Silver and 7 Bronzes at the NZ Effie Awards. Colenso BBDO’s Marketing Director, Sean O’Donnell wins Most Effective Client and Most Effective Marketer of the Year.
CHE Proximity adds to its awards tally, taking out Regional Agency of the Year at the LIA - London International Awards along with a Gold and Silver for Velocity’s The Earnbassadors and two Silvers for NRMA's Safety Hub.
Clemenger BBDO Sydney rallies leaders across advertising, media and marketing to back volunteer firefighters in NSW and VIC. The fundraiser campaign, Wage for a Wage, encourages businesses in these industries to donate one day’s pay for a good cause.
Clemenger BBDO Melbourne is named Creative Agency of the Decade by Mumbrella and OMD Australia is named as Mumbrella's Media Agency of the Decade.
Marketforce opens a new media agency in Perth – Hearts & Science WA.
When we say ‘creativity is always the answer’, we’re not just talking about work. We apply it to everything we do, including our initiatives.
Launch of Open Pride Chapter in Sydney and Melbourne
A group of Omnicom agencies, including Clemenger Group, DDB, TBWA, PHD and OMD have come together to launch a local chapter of Omnicom Open Pride. Open Pride is Omnicom’s global employee resource group committed to inclusion and diversity efforts across the group and its agencies to foster inclusive and engaging work environments for the LGBTQIA+ community and its allies.
Clemenger BBDO Melbourne CEO, Gayle While, said, “The Open Pride committee is a wonderful demonstration of how we can come together as an industry to continue to celebrate and institutionalise diversity and inclusion and ensure everybody has a safe, accepting and respectful environment at their workplace.”
Tour de Cure
Fourteen of our people across nine of our companies took part in Tour de Cure 2019. They set off to Tasmania in November to take part in the Peter Mac tour and raised in excess of $125,000 for much needed cancer research. The 4-day ride meandered through Tasmania's spectacular national parks and coastline, including the Freycinet National Park, before reaching Hobart.
Diversity & Inclusion
Clemenger Group has established a Diversity & Inclusion Committee at Board level to lead and inform its D&I strategy. The Group now has a defined vision and five pillars we are working to deliver on. These include gender, disability, ethnicity, LGBTQIA+ and youth (age). Diversity & Inclusion leads now exist across each company and the first biannual survey Australia has been conducted, replicating the work we are doing in NZ. Clemenger Group has commenced its Reconciliation Plan and is at the REFLECT stage.
In its 30th year, Clemenger Group has continued to nurture and develop its people, with fourteen of its best and brightest taking part in Clemenger University - an intensive weeklong residential MBA-level course at the Melbourne University Business School. Participants included people from Clemenger BBDO Melbourne and Sydney, CHE Proximity, Levo, Traffik Group, Porter Novelli, GRACosway, Raydar, Perceptive, Colenso BBDO, and 99.
Award School goes regional
In an initiative driven by Redhanded, AWARD School is offered to people living in regional Victoria. In a partnership with The Communications Council, the pilot program is delivered via remote learning and aims to increase diversity and inclusivity within the industry. Regional AWARD School is designed to reach untapped creative talent.
Concise Financial Report
The Concise Financial Report and Auditors' Report contained within this document represent a Concise Report. The full financial report of Clemenger Group Limited for the year ended 31 December 2019 and the Auditors' Report thereon will be sent, free of charge, to members upon request. Members wishing to receive the full financial report and Auditors' Report may arrange for a copy by contacting Adrian Ciabotti on 03 9869 4206.
The Concise Report contained within this document has been derived from the full consolidated financial report of Clemenger Group Limited for the year ended 31 December 2019 and cannot be expected to provide as full an understanding of the financial performance, financial position and cash flows of the Group as the full financial report.